Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Title
Now showing items 1477-1496 of 2340
-
Impact of self on attitudes toward luxury brands among Ho Chi Minh City teens: in case of luxury shoes
(HCMC - International University, 2015)Adolescence is usually a complex, transitory period that includes rapid biological, social, and cognitive growth (Gil et al., 2012). The transition period from childhood to adult, between 14 and 18 years old, teenagers ... -
The impact of service quality, brand image on customer satisfaction - The case of Agribank Cam Ranh
(International University HCMC, Vietnam, 2014)Customer satisfaction has been one of main concerns of service sector, especially in banking. To maintain existing customers and attract new ones, besides building reliable brand name, banks now have to offer best quality ... -
The impact of service quality, customer satisfaction and brand image on customer loyalty - The case of economy class passengers of Vietnam airlines
(International University - HCMC, 2019)In recent years, the world aviation business has been recording substantial prosperity in the number of air passengers which has exceeded the record of 4.1 million passengers in 2018. Vietnamese air market does not stay ... -
The impact of servicescape on customer loyalty in branded coffee chains in Ho Chi Minh city (HCMC)
(International University - HCMC, 2016)Customer Loyalty is an important factor in the secret of success for any industry. Having a good level of understanding customer’s buying decision and repurchasing intention is a critical advantage to become a successful ... -
The impact of social capital on employee satisfaction - The case of 115 people's hospital in Ho Chi Minh city
(HCMC - International University, 2015)Purpose – The research aims to identify the effects of social capital‟s components on employee‟s job satisfaction under the case of 115 People‟s Hospital, Ho Chi Minh City. Methodology – A quantitative study was conducted ... -
The impact of social capital on organizational performance and the mediating role of resource exchange and combination - The case of SMEs in Ho Chi Minh city, Vietnam
(International University - HCMC, 2020)This study investigates how dimensions of social capital including number of intraorganizational ties, trust and tie strength influence resource exchange and combination, how resource exchange and combination then has ... -
The impact of social capital on promoting residents' behavior of protecting the environment within community-based ecotourism - The case of Cu Lao Cham island, Vietnam
(International University - HCMC, 2019)In the process of developing sustainable community-based ecotourism, local residents’ protecting behaviors towards the environment are proved to play an important role. This study aims at investigating the impact of ... -
The Impact Of Social Commerce On Consumers' Purchase Intention: A Study Of Tiktok Shop In Vietnam's Beauty Industry
(2023)Social commerce is booming and drawing many attention of social media users in Vietnam, especially with the rapid growth of TikTok Shop that many sectors can leverage this to thrive. The main purpose of this study is to ... -
The impact of social factors on gamers' continuance intention - The case of multiplayer online battle arena in Vietnam
(International University - HCMC, 2019)The gaming industry is growing and attracting a large number of gamers to participate in online games every day. Along with attracting gamers to play, retaining players is also very important for the publisher. Managers ... -
The Impact Of Social Media Influencer On Consumers' Purchase Intention - A Case In Vietnam
(2023)Social media innovation has aided the growth of social media influencers in developing economies. The target of this paper is to evaluate how social media influencers may affect consumers' consumers' desire to make a ... -
The impact of social media marketing on brand equity and purchase intention in the case of Samsung smartphone brand Vietnam
(International University - HCMC, 2018)Social media marketing practices in recently years performed as crucial component in marketing field. That kind of marketing has been using intensively by smartphone brands in Vietnam, especially Samsung brand. It needs a ... -
The Impact Of Social Media On Knowledge Transfer And Work Performance In Ho Chi Minh City Case: Linkedin
(2023)With the explosive development of the internet today, social media is a communication tool to connect people, but also a place to learn and share good knowledge and lessons. A social network is a platform that enables ... -
The impact of social media use on brand awareness of online shopping company in VietNam - A case study of Tiki.vn company
(International University HCMC, Vietnam, 2012)The purpose of this research is to understand how brand awareness among customers is created and maintained through the usage of social media in business. In this study, the joint-stock Tiki – Tiki.vn Company ... -
The Impact Of Source Credibility And Risk Reduction On Vietnamese Customer's Information Adoption-A Case Of Technology Review Channels On Youtube
(2023)Thanks to the rapidly development of social media platforms, customers tend to seeking information about one product or service in the Internet before making any decisions. The purpose of this research is evaluate the ... -
The impact of sport involvement on participants' purchase intention toward event sponsor's products - Running events and La Vie brand
(HCMC - International University, 2015)The amount expenditure on sponsorship has been grown faster than advertising for few recent decades. Investing in sponsorship activities, business sponsors expect to not only increase their product brand awareness and ... -
The impact of status orientation on Vietnamese consumers' green product purchase intention
(International University - HCMC, 2020)This paper learns about the relationship between ones’ ideas of how ones can express their status and ones’ intention in purchasing a green product. Based on the Theory of Reasoned Act (TRA), this paper has applied ... -
The impact of stock liquidity on bankruptcy risk - The study in Vietnam stock market
(International University - HCMC, 2019)This paper examines the association between the stock liquidity in Vietnam stock exchange and the likelihood of bankruptcy risk by using a dataset of 354 publicly listed firms over the period from 2014 to 2018. To reflect ... -
The impact of stock price informativeness on firm-level investment - Evidence from Japan
(International University - HCMC, 2019)Stock price informativeness provides important market signals to both insiders and outside investors. Corporate managers extract and use information from the equity market for their firms’ activities including investment ... -
Impact of store environment on impulse buying behavior - Application of stimulus - organism - response model to women's beauty retail environment in ho Chi Minh city
(International University - HCMC, 2018)The purpose of this study is to assess how consumers’ satisfaction on the beauty retail environmental characteristics may trigger them to make impulsive buying purchases in the beauty market. Particularly, the Stimulus – ...