Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Title
Now showing items 1487-1506 of 2340
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The impact of social media marketing on brand equity and purchase intention in the case of Samsung smartphone brand Vietnam
(International University - HCMC, 2018)Social media marketing practices in recently years performed as crucial component in marketing field. That kind of marketing has been using intensively by smartphone brands in Vietnam, especially Samsung brand. It needs a ... -
The Impact Of Social Media On Knowledge Transfer And Work Performance In Ho Chi Minh City Case: Linkedin
(2023)With the explosive development of the internet today, social media is a communication tool to connect people, but also a place to learn and share good knowledge and lessons. A social network is a platform that enables ... -
The impact of social media use on brand awareness of online shopping company in VietNam - A case study of Tiki.vn company
(International University HCMC, Vietnam, 2012)The purpose of this research is to understand how brand awareness among customers is created and maintained through the usage of social media in business. In this study, the joint-stock Tiki – Tiki.vn Company ... -
The Impact Of Source Credibility And Risk Reduction On Vietnamese Customer's Information Adoption-A Case Of Technology Review Channels On Youtube
(2023)Thanks to the rapidly development of social media platforms, customers tend to seeking information about one product or service in the Internet before making any decisions. The purpose of this research is evaluate the ... -
The impact of sport involvement on participants' purchase intention toward event sponsor's products - Running events and La Vie brand
(HCMC - International University, 2015)The amount expenditure on sponsorship has been grown faster than advertising for few recent decades. Investing in sponsorship activities, business sponsors expect to not only increase their product brand awareness and ... -
The impact of status orientation on Vietnamese consumers' green product purchase intention
(International University - HCMC, 2020)This paper learns about the relationship between ones’ ideas of how ones can express their status and ones’ intention in purchasing a green product. Based on the Theory of Reasoned Act (TRA), this paper has applied ... -
The impact of stock liquidity on bankruptcy risk - The study in Vietnam stock market
(International University - HCMC, 2019)This paper examines the association between the stock liquidity in Vietnam stock exchange and the likelihood of bankruptcy risk by using a dataset of 354 publicly listed firms over the period from 2014 to 2018. To reflect ... -
The impact of stock price informativeness on firm-level investment - Evidence from Japan
(International University - HCMC, 2019)Stock price informativeness provides important market signals to both insiders and outside investors. Corporate managers extract and use information from the equity market for their firms’ activities including investment ... -
Impact of store environment on impulse buying behavior - Application of stimulus - organism - response model to women's beauty retail environment in ho Chi Minh city
(International University - HCMC, 2018)The purpose of this study is to assess how consumers’ satisfaction on the beauty retail environmental characteristics may trigger them to make impulsive buying purchases in the beauty market. Particularly, the Stimulus – ... -
The impact of tax planning on firm value Evidence from firm listed in Ho Chi Minh and Ha Noi stock exchange
(International University - HCMC, 2017)The main purpose of this research is to investigate the impact of tax planning on firm value of manufacturing companies listed in Ho Chi Minh Stock Exchange and Ha Noi Stock Exchange. The sample consisted of 61 firms ... -
The Impact Of Technological Innovation And Co-Creation On Organizarional Performance In Financial Industry: An Investigation Of The Mediating Role Of Information Technology, Environmental Context, And Organizaional Support
(2023)This study investigates the effects of technological innovation, environmental context, technological complexity, and co-creation on the firm-level performance of organizations. By analyzing the mediating effects of ... -
The impact of terrorism threat on the choice for transportation of the young when travelling abroad - The scope of Vietnam
(International University - HCMC, 2017)This paper, under qualitative approach, is conducted to discover the traits of choosing means of transportation in response to terrorism threat and terrorist attacks of Vietnamese young travellers when traveling abroad, ... -
The impact of the cash conversion cycle and its components on firm profitability - An empirical study on pharmaceutical industry in Vietnam
(International University - HCMC, 2019)This research inspects the impact of a length of cash conversion cycle and its components on profitability the company by employing the random effect in panel data. Over 400 observation from 49 firms of pharmaceutical ... -
The Impact Of The Country-Of-Origin Effect On Consumer Purchase Intention : The Case Of Japanese Houseware Products In The Market Of HCM City, Vietnam
(2023)Global trading, or international business, has always been one of the most influential business activities in the world. In order to do international marketing effectively, one must pay special attention to the ... -
The impact of the world oil price on Vietnamese economy - Period : 2009-2014
(HCMC - International University, 2015)Oil has always been one of the most concerns since it has become the main material in production and life activity. When there is an oil price fluctuation, no matter up or down, the every economy is affected both positively ... -
The impact of trust on online purchase intention of cosmetic product - A study of Vietnam social commerce marketplace
(International University - HCMC, 2020)A new e-commerce paradigm has been contributed by the growth of social networking sites (s-commerce). S-commerce is an e-commerce branch that social interactions and user contributions through SNSs are key activities to ... -
The impact of trust on online social shopping - A study of VietNam social commerce marketplace
(International University - HCMC, 2018)With the growing trend of e-commerce and the increasing adoption of social media, social commerce appeared as the combination of these two, and continues to expand fast. This study explores Vietnam social commerce marketplace, ... -
The impact of user-generated evaluation on the purchasing intention of millennials in Vietnam - A case study of Foody
(International University - HCMC, 2019)With the growth of e-commerce, online consumer evaluation have increasingly become integral sources of information, especially with business websites that help consumers in their purchase intention. However, almost the ... -
The impact of viral marketing on customers' traveling decision - A case of study of traveling to Thailand in HCM city
(International University - HCMC, 2015)Currently, the number of Internet users is increasing exponentially every second. The traditional advertising must renew its model because it is no longer sufficient to build brand awareness and lead to purchase decision ...