Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Title
Now showing items 1506-1525 of 2340
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The impact of viral marketing on customers' traveling decision - A case of study of traveling to Thailand in HCM city
(International University - HCMC, 2015)Currently, the number of Internet users is increasing exponentially every second. The traditional advertising must renew its model because it is no longer sufficient to build brand awareness and lead to purchase decision ... -
The impact of visual merchandising on consumer buying tendency - A case of Zara Vietnam
(International University - HCMC, 2018)With the fast-paced modern life nowadays, people are in favor of fast fashion. This recent years have been witnessing the appearance of a wide range of international fast fashion brands into Vietnamese market. In order ... -
The impact of well-built corporate governance system on financial performance of listed companies on Ho Chi Minh Stock Excahnge (HOSE)
(International University HCMC, Vietnam, 2012)The purpose of this study is to research how Corporate Governance practice could affect the financial performance of listed companies on Hochiminh Stock Exchange. This study attempts to build a Corporate ... -
The impact of work engagement on organizational performance via the mediating role of job satisfaction - Case study of fine interior Vietnam Ltd.
(International University - HCMC, 2020)This fstudy fsought fto finvestigate fthe feffect fof femployees' fwork fengagement fon forganizational fperformance fthrough fthe fmediating frole fof fjob fsatisfaction fwithin fa fparticular fcase fstudy fof fa ... -
Impact of working capital management on firm performance - The case of Pharmaceutical firms listed on hose&HNX
(International University - HCMC, 2016)As the recession of firms due to inefficient capital management, Working Capital Management is now very important for every single manufacturing industry. However the impact of working capital management on firm’s performance ... -
The impact of working capital management on the profitability - Evidence from Vietnamese food industry
(International University - HCMC, 2016)To run the successful companies, fixed and current assets play a vital role. The business concern has a major the importance of profitability and liquidity, so managing working capital is required. Generally, whether the ... -
Impact of working capital on firms' profitability: Evidence from construction and building material sector of Vietnam
(International University HCMC, Vietnam, 2013)Working capital is an important aspect of corporate profitability that managers of every firm must understand in order to maximize firm’s value. The main objective of this study is to investigate the relationship between ... -
The impact of workplace spirituality, workplace climate, and compensation on perceived job performance at eastern international general hospital
(HCMC - International University, 2015)Workplace spirituality, workplace climate, and compensation have been widely debated in organizational management field by many famous scholars, such as Ashmos and Duchon (2000), Griffith (2006), and Ghazanfar et al. (2011). ... -
The impact of world oil price changes on the stock price of selected industry - Case of Vietnam transportation and oil industry
(International University - HCMC, 2016)World crude oil shocks is one of elements which is concerned a lot by analysts, investors, enterprises and other participants in the global economy. Thus, analyzing its impacts on economies, industries and other aspects ... -
Impact on real interest rate, government debt, inflation, exchange rate, carbon dioxide emission and urbanization on economic growth - Evidence in 23 tropical and temperate countries
(International University - HCMC, 2017)The purpose of this research is to investigate the relationship between various macroeconomic indicators including real interest rate, inflation, government debt and Exchange rate and environmental factors including ... -
Impact on training and development on employee loyalty - A case study on BETON 6 corporation
(International University - HCMC, 2017)In the recent years, there have been an increasing number of cultural festivals hosted in Ho Chi Minh City. Unlike the fast growing of festival industry in other countries, without noticing, this industry of Ho Chi Minh ... -
The Impacts If Data-Driven Marketing And "Shoppertainment" Strategies On Young Customers' Impulse Purchase Intention E-Commerce Industry: A Case Study Of Tiktok Shop
(2023)In this modern era, both social media and e-commerce platforms have become irreplaceable parts of our lives, and thereby, the term “social commerce” also rocketed to be one of the most invested segments for big players ... -
Impacts of agency costs on firm performance - Case of listed firms on HCM stock exchange (HOSE)
(International University - HCMC, 2016)This study investigates the impacts of agency costs on firm performance, particularly concentrating on 160 firms listed in Ho Chi Minh Stock Exchange (HOSE). The purpose is to test and to reveal the way through which agency ... -
The Impacts Of Bank Concentration On Firm Investment: Empirical Evidence From Vietnamese Market
(2023-01)This paper analyzes how banking concentration impacts firm investment across firm sizes in the Vietnamese market. Firm size is a scholarly interest because it has traditionally had a lot of explanatory power, and ... -
The impacts of borrower characteristic on foreign currency borrowings: A case of the textile and garment industry
(HCMC - International University, 2015) -
Impacts of brand on consumer's purchasing decision in cell phone industry. The case of medium and high income students in HoChiMinh city
(International University HCMC, Vietnam, 2011)The development of Vietnam‟s economy and the globalization has changed the quality of life of people. In the time of technology and communication, cell phones become extremely popular, especially among ... -
The impacts of business risk and financial risk on firms' financial performance - A study of HOSE
(HCMC - International University, 2015)High economic growth rate always a good sign not only about economics but also every aspect of a country. However, high economic growth rate but limited information about economics without updating could be a source of ... -
"The impacts of China yuan's currency devaluation on Vietnamese stock market in august 2015"
(International University - HCMC, 2016)This paper estimates the impacts of China Yuan devaluation announcement on the Vietnamese stock market in August 2015 by using event study and quantitative methodology. Efficiency Market Hypothesis (EMH) theory of Fama was ... -
The impacts of communication toward brands of Korean pop music merchandises in virtual community on consumer purchase intention in Ho Chi Minh City
(International University - HCMC, 2016)This research is done to explore “the impacts of communication toward brands of Korean pop music merchandise in virtual community on consumer purchase intention”. It will answer how consumers respond to the information ... -
The impacts of corporate governance on firm performance - Evidence from listed companies on Ho Chi Minh Stock Exchange (HOSE)
(International University - HCMC, 2016)