Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Title
Now showing items 1517-1536 of 2340
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The Impacts If Data-Driven Marketing And "Shoppertainment" Strategies On Young Customers' Impulse Purchase Intention E-Commerce Industry: A Case Study Of Tiktok Shop
(2023)In this modern era, both social media and e-commerce platforms have become irreplaceable parts of our lives, and thereby, the term “social commerce” also rocketed to be one of the most invested segments for big players ... -
Impacts of agency costs on firm performance - Case of listed firms on HCM stock exchange (HOSE)
(International University - HCMC, 2016)This study investigates the impacts of agency costs on firm performance, particularly concentrating on 160 firms listed in Ho Chi Minh Stock Exchange (HOSE). The purpose is to test and to reveal the way through which agency ... -
The Impacts Of Bank Concentration On Firm Investment: Empirical Evidence From Vietnamese Market
(2023-01)This paper analyzes how banking concentration impacts firm investment across firm sizes in the Vietnamese market. Firm size is a scholarly interest because it has traditionally had a lot of explanatory power, and ... -
The impacts of borrower characteristic on foreign currency borrowings: A case of the textile and garment industry
(HCMC - International University, 2015) -
Impacts of brand on consumer's purchasing decision in cell phone industry. The case of medium and high income students in HoChiMinh city
(International University HCMC, Vietnam, 2011)The development of Vietnam‟s economy and the globalization has changed the quality of life of people. In the time of technology and communication, cell phones become extremely popular, especially among ... -
The impacts of business risk and financial risk on firms' financial performance - A study of HOSE
(HCMC - International University, 2015)High economic growth rate always a good sign not only about economics but also every aspect of a country. However, high economic growth rate but limited information about economics without updating could be a source of ... -
"The impacts of China yuan's currency devaluation on Vietnamese stock market in august 2015"
(International University - HCMC, 2016)This paper estimates the impacts of China Yuan devaluation announcement on the Vietnamese stock market in August 2015 by using event study and quantitative methodology. Efficiency Market Hypothesis (EMH) theory of Fama was ... -
The impacts of communication toward brands of Korean pop music merchandises in virtual community on consumer purchase intention in Ho Chi Minh City
(International University - HCMC, 2016)This research is done to explore “the impacts of communication toward brands of Korean pop music merchandise in virtual community on consumer purchase intention”. It will answer how consumers respond to the information ... -
The impacts of corporate governance on firm performance - Evidence from listed companies on Ho Chi Minh Stock Exchange (HOSE)
(International University - HCMC, 2016) -
The Impacts Of Corporate Social Responsibility On Consumer Loyalty. A Case Of E-Wallet Momo In Vietnam
(2022)When it comes to consumer loyalty, CSR (Corporate Social Responsibility) has a significant impact. Responsible business conduct is often defined as a company's efforts to balance the needs of the company's stakeholders ... -
The impacts of country-of-origin on women's purchase intention towards Korean cosmetics in Ho Chi Minh City
(HCMC - International University, 2015)Origin of country is one of the key topics in marketing in recent years. Country of origin is another important variable influencing consumer perceptions of brands. Information processing theory posits that consumers use ... -
The Impacts Of Customer Experiences Toward Customer Loyalty Of Gen Z In Choosing Tourist Destination : A Case Study In HCMC
(2022)“This is a study conducted to determine the customer experience of Gen Z customer loyalty in tourist destinations. In addition, it also illustrates the relationship between customer experience and customer loyalty to a ... -
Impacts of dividend policies on stock price volatility on HOSE
(International University HCMC, Vietnam, 2012)The study examines whether dividend policy influences stock price in the Vietnamese stock market. The data of the study is taken from the State Bank of Vietnam and the Ho Chi Minh Stock Exchange in ... -
The impacts of dividend policy on firm value - The case of listed companies on Ho Chi Minh stock exchange
(International University - HCMC, 2019)The purpose of this study is to investigate the relationship between the dividend policy and firm value. I collect the sample data of 162 non-financial listed companies in Ho Chi Minh Stock Exchange for 9 consecutive years ... -
The impacts of dividend policy on stock price volatility - Evidence from list companies on HOSE and HNX
(International University - HCMC, 2018)There are many topics relating to dividend policy, but the correlation between dividend policy and stock price volatility is most interested. The principal objective of this study is to analyze the impact of dividend policy ... -
The Impacts Of Eco-Friendly Fast Moving Consumer Goods (FMCG) Features On The Intention To Buy - A Case Study Of Unilever Products
(2023)Vietnam is a country with high levels of pollution and fast-moving consumer goods have a strong impact on this problem. Therefore, this study aims to explore the factors affecting Vietnamese people's attitudes and ... -
The impacts of emotional advertising in purchase intention under beverage industry among generation y in Ho Chi Minh city
(International University - HCMC, 2019)In modern world, marketer not only use advertising as a tool to boost consuming index of products, but also a productive support for them to communicate with their target customers by transferring their products’ messages. ... -
The Impacts of Emotional Advertising on Consumer Product Perception, Brand Awareness and Purchase Decision : A Case Study in Ho Chi Minh City
(International University HCMC, Vietnam, 2013)Nowadays, advertising is not only simply a tool to increase sales for any products, but also an effective way for marketers in all over the world use to communicate to their target customers by delivering their ... -
The impacts of emotional advertising on consumer purchase decisions - An empirical study in Ho Chi Minh city
(International University - HCMC, 2018)Profitability and value investing are two of the most common techniques applied in both academia and investment world. Many studies (e.g Novy-Marx,2013; Ball et al 2015,2016), have introduced several profitability measures ... -
The impacts of emotional advertising on consumer purchase decisions - An empirical study in Ho Chi Minh city
(International University - HCMC, 2018)It is considered that products value is not the first factor to impact the consumer purchase decision, whereas the key determination of the decision making process is how the customers feel towards a brand and its products. ...