Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Title
Now showing items 1526-1545 of 2340
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The Impacts Of Corporate Social Responsibility On Consumer Loyalty. A Case Of E-Wallet Momo In Vietnam
(2022)When it comes to consumer loyalty, CSR (Corporate Social Responsibility) has a significant impact. Responsible business conduct is often defined as a company's efforts to balance the needs of the company's stakeholders ... -
The impacts of country-of-origin on women's purchase intention towards Korean cosmetics in Ho Chi Minh City
(HCMC - International University, 2015)Origin of country is one of the key topics in marketing in recent years. Country of origin is another important variable influencing consumer perceptions of brands. Information processing theory posits that consumers use ... -
The Impacts Of Customer Experiences Toward Customer Loyalty Of Gen Z In Choosing Tourist Destination : A Case Study In HCMC
(2022)“This is a study conducted to determine the customer experience of Gen Z customer loyalty in tourist destinations. In addition, it also illustrates the relationship between customer experience and customer loyalty to a ... -
Impacts of dividend policies on stock price volatility on HOSE
(International University HCMC, Vietnam, 2012)The study examines whether dividend policy influences stock price in the Vietnamese stock market. The data of the study is taken from the State Bank of Vietnam and the Ho Chi Minh Stock Exchange in ... -
The impacts of dividend policy on firm value - The case of listed companies on Ho Chi Minh stock exchange
(International University - HCMC, 2019)The purpose of this study is to investigate the relationship between the dividend policy and firm value. I collect the sample data of 162 non-financial listed companies in Ho Chi Minh Stock Exchange for 9 consecutive years ... -
The impacts of dividend policy on stock price volatility - Evidence from list companies on HOSE and HNX
(International University - HCMC, 2018)There are many topics relating to dividend policy, but the correlation between dividend policy and stock price volatility is most interested. The principal objective of this study is to analyze the impact of dividend policy ... -
The Impacts Of Eco-Friendly Fast Moving Consumer Goods (FMCG) Features On The Intention To Buy - A Case Study Of Unilever Products
(2023)Vietnam is a country with high levels of pollution and fast-moving consumer goods have a strong impact on this problem. Therefore, this study aims to explore the factors affecting Vietnamese people's attitudes and ... -
The impacts of emotional advertising in purchase intention under beverage industry among generation y in Ho Chi Minh city
(International University - HCMC, 2019)In modern world, marketer not only use advertising as a tool to boost consuming index of products, but also a productive support for them to communicate with their target customers by transferring their products’ messages. ... -
The Impacts of Emotional Advertising on Consumer Product Perception, Brand Awareness and Purchase Decision : A Case Study in Ho Chi Minh City
(International University HCMC, Vietnam, 2013)Nowadays, advertising is not only simply a tool to increase sales for any products, but also an effective way for marketers in all over the world use to communicate to their target customers by delivering their ... -
The impacts of emotional advertising on consumer purchase decisions - An empirical study in Ho Chi Minh city
(International University - HCMC, 2018)Profitability and value investing are two of the most common techniques applied in both academia and investment world. Many studies (e.g Novy-Marx,2013; Ball et al 2015,2016), have introduced several profitability measures ... -
The impacts of emotional advertising on consumer purchase decisions - An empirical study in Ho Chi Minh city
(International University - HCMC, 2018)It is considered that products value is not the first factor to impact the consumer purchase decision, whereas the key determination of the decision making process is how the customers feel towards a brand and its products. ... -
The impacts of emotional advertising on consumer purchase decisions - An empirical study in Ho Chi Minh city
(International University - HCMC, 2018)Profitability and value investing are two of the most common techniques applied in both academia and investment world. Many studies (e.g Novy-Marx,2013; Ball et al 2015,2016), have introduced several profitability measures ... -
The impacts of export performance on firms profitability evidence from listed aquarium and material companies in Viet nam
(International University - HCMC, 2018)This study investigates the relationship between export performance and firms’ profitability. The nature of this relationship is examined by on 25 firms coming from two industries, which are aquarium and material. The data ... -
The impacts of FDI and trade openness on economic growth - Evidence from Vietnam
(International University - HCMC, 2020)Over three decades of accelerating the Renovation (Doi Moi) progress, Vietnam has shown remarkable achievements in economic growth, increased per capita income, poverty reduction, and so on. In which, the mobilization ... -
Impacts of FDI in the economic growth in developing countries : The period 2004-2014
(International University - HCMC, 2017)The study was conducted to examine the impacts of FDI on economic growth. The data was collected from 25 developing countries over the period of 14 years from 2004 to 2014. Panel co-integration analysis is used in this ... -
Impacts of FDI on the economic growth of Ho Chi Minh city : The period 1988-2010
(International University HCMC, Vietnam, 2011)FDI has been an important source of capital for the development of Vietnam, especially in Ho Chi Minh City. The city is considered one of the most attractive destinations for FDI. This thesis ... -
Impacts Of Finance Access On Firm Performance - Evidence From Vietnam
(2023)This study undertakes an empirical investigation to examine how access to finance influences the growth of companies in Vietnam. To accomplish this, we utilized a comprehensive dataset obtained from the World Bank's ... -
Impacts of foreign flows on Vietnamese stock market
(International University HCMC, Vietnam, 2011)The paper provides a quantitative assessment on the impacts of daily foreign flows on Vietnamese stock market return and volatility in two different sub-periods from the end of 2005 to 2011. By combining three widely-used ... -
The impacts of job characteristics on job satisfaction in hospitality industry in Vietnam
(International University - HCMC, 2019)Thanks to more than 3000 kilometers of coastline, it cannot be deniable about the vast development of tourim in Vietnam. It was estimated that the tourim revenue increased three times compared from 2010 to 2018 from ... -
Impacts Of Macroeconomic Variables On The Real Estate Stock Exchange In Vietnam
(2023)The primary objective of the study is to examine the impact of macroeconomic factors on 38 real estate stocks listed on HOSE during the period from 2017 to 2022, characterized by significant volatility. The research ...