Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Title
Now showing items 1589-1608 of 2340
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The influence of asymmetric information and tobin-Q on corporate investment - Evidence from HOSE and HNX
(International University - HCMC, 2018)The power of two elements, namely asymmetric information (AsyInfo) and Tobin-Q, on corporate investment is investigated on this study. There are a lot of international papers examining this issue. Nonetheless, currently ... -
The influence of bank risk management and profitability on bank market power - Case study of Vietnamese commercial banks
(International University - HCMC, 2018)With the general objective of studying the influence of bank risk management and profitability on bank market power in Vietnam over the 10-year period of time from 2008 to 2017, this thesis used Vietnamese commercial banks ... -
The influence of brand equity on consumer resposes toward Cho Gao Blue dragon brand
(International University HCMC, Vietnam, 2014)Nowadays, brand equity has emerged as a key concept of brand management, as well as in business practice and academic research. According to Keller, (1993), Srivastava and Shocker (1991) brand equity can affect future ... -
The influence of causal beliefs on estimates of time-to-onset : The case of Vietnam
(International University HCMC, Vietnam, 2014)When we need an alertness to work all night, coffee is a popular choice. When we have a backache, we might need some Salonpas packs to make the pain go away. In fact, such kinds of product need a time to have an effect on ... -
Influence of celebrity endorsement on customer purchase intention - A case study of Biti's Hunter
(International University - HCMC, 2017)This study is attempted to identify the major factors of celebrity influencing on the purchase intention of customers who are living in Ho Chi Minh City (HCMC) in regard to the case of Biti’s Hunter. In recent years, the ... -
The Influence Of Celebrity Endorsements In Social Media Advertisement On Gen Z's Purchase Intention In Ho Chi Minh City: The Case Of Den Endorsing Honda
(2023)Among the many marketing strategies, using celebrity endorsement in advertisements on social media platforms is flourishing considerably in the media era. The object of this research paper is to determine the impact of ... -
The influence of country image on Vietnamese perceived value - An empirical investigation into mobile phone market in Ho Chi Minh city
(International University - HCMC, 2016)This paper aims to identify the relationship between country image and perceived value in a particular context. The complexities of globalization have been discussed in many studies since 1960 (Phau and Prendergast, 1999), ... -
The influence of credibility and parasocial interaction on purchase intention of followers toward the products promoted by instagram bloggers - The case of changmakeup and OFELIA
(International University - HCMC, 2019)This paper uses the theory of Expectation – Confirmation Theory with some modifications and adoption from other research to fit in the context of branded mobile apps. The objectives of this research are to examine the ... -
The influence of culture on consumer behavior in purchasing Kid's foreign brand clothes in Ho Chi Minh city
(International University HCMC, Vietnam, 2012)In business, the survival of a business depends on understanding consumer and satisfying their need. Culture is one of the most influential factors to the way consumer thinks and act. Therefore ... -
Influence of demographic characteristics on real estate agents ethical values - A case in Ho Chi Minh city
(International University - HCMC, 2019)The fact that there is a shortage of studies on the correlation between ethics and real estate agents along with the accelerated growth of real estate brokerage in Vietnam have acted as incentives for this paper. Analyzing ... -
Influence of different formats of visual content on Facebook engagement rate - Case study of L'oreal Vietnam luxury brands
(International University - HCMC, 2018)Objectives of the study: The research aims to measure how different formats of visual content drive engagement rate on branded Facebook pages. The context chosen was Branded Facebook of L’Oréal Vietnam luxury brands including ... -
The influence of dividend policy on share price volatility - A case study on Ho Chi Minh stock exchange
(HCMC - International University, 2015)The aim of this study was to test the relationship between dividend policy and share price volatility with a focus on non-financial companies list on HOSE from 2010 to 2014, I use a multiple regression analysis to research ... -
The influence of donation reccipient in cause related marketing : The case of Vietnam
(International University HCMC, Vietnam, 2014)In the high competitive market nowadays, companies get struggle to differentiate their products because of countless similar products appear every day; especially, for the case of packaged food and beverage companies. ... -
The influence of environmental stimuli on generation Z'S impulse buying behavior - An empirical study of hybrid convenience stores
(International University - HCMC, 2018)This research examined the effects of information rate in hybrid convenience stores and PAD emotion states of Gen Z as a mediator on their impulse purchases. The S – O – R framework developed by Mehrabian and Russel 1974 ... -
Influence Of Ethical Leadership On Positive Moods, Job Satisfaction And Employee Loyalty In Public Section
(2022)Ethics is an element that is being cared for towards sustainable development for today's organizations, and the public sector plays a crucial part in the development and progress of any country. Few scholars, however, ... -
The influence of export marketing strategy on VietNam's dragon fruit export performance - A study in Long An and Tien Giang provinces
(International University - HCMC, 2017)With an aim to study the relationship between export marketing strategy and export performance of dragon fruit export enterprises, this thesis conduct the hypotheses The marketing mix elements test on the exporters of ... -
The Influence Of Factors On Dental Tourists' Satisfaction In Hoi An City, Vietnam
(2023)Today, medical tourism is an emerging industry that attracts many countries around the globe to invest in. It refers to traveling in which people go on vacations (often to an unusual environment) that involve experiencing ... -
The Influence Of Femvertising Towards Purchase Intention In Beauty Products: The Case Of Generation Z In Ho Chi Minh City
(2023)Overall, the purpose of this thesis is to examine to what extent Femvertising could directly affect the attitude and how Femvertising could indirectly influence purchase intention, with a scope of Generation Z. The model ... -
The influence of foreign ownership on dividend policy - Evidence from listed manufacturing companies on HOSE
(International University - HCMC, 2018)This thesis is carried out to explore the influence of foreign ownership on corporate dividend policy of listed manufacturing companies on HOSE in the period from 2013 to 2017. After eliminating inappropriate companies, ... -
Influence of fundamental factors to liquidity risk in Vietnam commercial bank
(HCMC - International University, 2015)