Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Title
Now showing items 1631-1650 of 2340
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The Influence Of Ready To-Drink Coffee On Young Consumer Purchase Intention Towards Highlands Coffee In Ho Chi Minh City
(2023)The pace of modern life forces people to hurry up and run to keep up with and equal the heat and speed of modern life. Needs and time spent on fundamental tasks like eating and drinking are becoming more convenient as ... -
The influence of resilience group creativity and corporate ethical value on salesforce turnover intention in Ho Chi Minh service industry
(International University - HCMC, 2018)Salespersons have important role in service industry, and contribute to the whole revenue of firms as well as help economic growth for country. Nevertheless, currently most businesses are experiencing the issue of high ... -
The influence of retirement on the individual life satisfaction evaluated from the survey of retirees living in Ho Chi Minh city
(International University - HCMC, 2017)This dissertation aims to investigate the impact of retirement on life satisfaction of the retirees living in Ho Chi Minh City in mental and physical aspects. This study follows the trend of the retirement adjustment of ... -
The influence of rostering to the effective operation - The case of food and beverage department of Intercontinental Asiana Saigon
(International University - HCMC, 2016) -
The influence of severity of failure and initial recovery effort on anger, frustration and switching intention - A study of restaurant industry in Ho Chi Minh City of Vietnam
(HCMC - International University, 2015)With the overall purpose of studying the effect of severity of service failure and initial recovery effort on customers’ negative emotions and switching intention, this thesis used restaurant industry in Ho Chi Minh City ... -
The influence of social media marketing on purchase intention of Vietnamese travellers in tourism industry in Ho Chi Minh city
(HCMC - International University, 2015)The aim of this research is investigate the relationship of online communications through social media platform including online communities, online advertising, E WOM to purchase intention in Ho Chi Minh City. The ... -
The influence of socio-cultural factors on body image satisfaction among college women in Ho Chi Minh City
(HCMC - International University, 2015)This research was conducted in order to figure out the factors that affect body image dissatisfaction of college women in Ho Chi Minh City. Quantitative analysis was applied in this study including other statistical tests, ... -
The influence of store environmental factors on impulse buying behavior - A case of the supermarket setting at Ho Chi Minh city
(HCMC - International University, 2015)The retail industry in Vietnam is growing rapidly in recent years. Due to the intense competition, retailers have devoted much effort to boost sales and increase their market share. Other than traditional promotions, there ... -
An influence of store image attributes on customer satisfaction : Comparative study between traditional grocery store and convenience store in HCM city
(International University - HCMC, 2016)Retail industry is always intensive competitive environment because of rapid change in consumer taste. Currently, retail industry experiences the shift of consumer preference from large retail outlets to smaller ones. ... -
The influence of strategic orientation on Vietnamese SME performance mediated by social media orientation and managerial ties
(International University - HCMC, 2020)Our study’s goal is to investigate how entrepreneur –oriented and market-oriented Enterprises in Viet Nam using three mediation factors such as social media, business community and government support to improve their ... -
The Influence Of Value-Added Intellectual Capital On Firm Performance - An Empirical Study Of Listed Company In Vietnam
(2023)The goal of this research is to look at the influence of intellectual capital on the firm performance of listed companies in Vietnam. The study used secondary data and data was collected from annual reports of 699 ... -
The influence of website design quality in website satisfication on the youth on shopee.vn
(International University - HCMC, 2017)Nowadays, Online shopping has became familiar way for buying things among young people. And the online - store websites are where we will visit when we think about online shopping. Thus, the websites’ design has been ... -
The influence of wellness tourism experience on life satisfaction towards the quality of life in Vietnam
(International University - HCMC, 2019)People participate in wellness tourism has increased significantly worldwide. Therefore, this paper aimed to understand deeper the relationship between four factors in wellness tourism: education, entertainment, esthetic ... -
The Influence of word-of-mouth communication on consumers' purchasing decision on restaurant service - A case study of Kobe teppanyaki restaurant in Ho Chi Minh city
(International University HCMC, Vietnam, 2013)This study is conducted to analyze the influences of word-of-mouth communication on consumers' purchasing decision on restaurant service and a case study of Kobe Teppanyaki Restaurant in Ho Chi Minh City. ... -
Influence of work related stress on employee motivation, job satisfaction and employee loyalty - Case study in hospitality sector in Vietnam
(International University - HCMC, 2020)As Viet Nam is becoming an attractive destination, captivating a strong flow of tourists every year and is one of the 10 countries with the highest growth rate of international visitors in the world, the hospitality industry ... -
The influences of children and advertising on mother's decision in buying products for children in Ho Chi Minh city
(International University HCMC, Vietnam, 2012)This research is conducted to analyze the influences on mother’s decision in buying products for their children. Those influences are from children’s influence, advertising, children’s age and kinds of products. ... -
The influences of children on parents purchase decision - Middle class in Vietnam
(International University - HCMC, 2018)This thesis is specifically concerned with how children influence on family purchasing decisions in Vietnam, a country with business and social diversity. Children as well as the members of family playing the important ... -
The influences of corporate social responsibility on organizational commitment - A study on employees of hotels and resorts in Vietnam
(International University - HCMC, 2019)The booming of hospitality establisments in Vietnam leads to the fact that organizations try to gain competitive advantages, through which practicing CSR is an approach. While almost hospiatlity businesses attempt to catch ... -
The Influences Of Interface Quality Of Mobile Shopping Apps On The Purchase Intention Of Customers: A Case Study Of Shopee In Ho Chi Minh City
(2022)The recent years witnessed a dramatic increase in online purchases using mobile shopping apps. In this study, we aim to investigate the influences of aspects of interface quality of the mobile shopping app Shopee on the ... -
Influences of performance-based bonuses on timing of stock investments - An experimental study
(International University - HCMC, 2018)Customer satisfaction has become an important asset to businesses and organizations in effort to improve service quality so as to get higher competition and effectiveness. Today, in the banking sector, there are many factors ...