Browsing Bachelor of Business Administration by Title
Now showing items 1633-1652 of 2036
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Personality and learning approaches as predictors of academic performance
(HCMC - International University, 2015)The aim of this research is to examine what are factors that can be predictors of academic performance in higher education with a specified subject is Math as3 measured by grade point average (GPA). Seven hundred and ninety ... -
Planning a development strategy for Mekong production trading joint stock company in period 2011-2015
(International University HCMC, Vietnam, 2011)In recent years, strategic planning is not a new phenomenon. Developing a strategy becomes so much important in running business since it is a road map to generate revenues in any type of business. ... -
Positional advantage of learning orientation, market orientation and innovativeness for SMES in HCMC
(International University - HCMC, 2019)Recent research shows that market orientation, learning orientation, entrepreneurial orientation and innovativeness improving company performance has garnered great attention from many scholars in various studies. There ... -
Post earnings announcement drift and anchoring bias - An interaction approach
(International University - HCMC, 2015)Post earnings announcement drift is one of interesting anomaly which was examined and received controversy in many stock market. This research conduct an empirical study about post earnings announcement drift in Vietnamese ... -
Post-earnings annoucement drift in Ho Chi Minh Stock exchange (Market Inefficiency Perpective)
(International University HCMC, Vietnam, 2014)This thesis is conducted with the aim of studying the post-earnings announcement drift (PEAD) in Ho Chi Minh Stock Exchange (HOSE) in particular and in Vietnam context in general as to study the drift in the market of such ... -
The potential for inward foreign direct investment in Vietnam
(International University - HCMC, 2020)In the recent years, foreign direct investment is becoming one of indispensible policies in our country. Moreover, it is also a strategy to spur socio-economic development in Vietnam. In order to analyze this, we estimate ... -
Predicting consumer purchase intention toward green beauty products in Ho Chi Minh city
(HCMC - International University, 2015)Eco-friendly beauty product is becoming the hottest trend in the world due to the increasing of importance of personal care and health benefit. Vietnam is not out of this trend since number of people interested in natural ... -
Predicting repurchase intentions of green products in circular economy
(International University - HCMC, 2020)The adverse of the environment are becoming more popular, causing negative effects on human life such as floods, earthquakes, tsunami, etc. Rising mean sea level threaten coastal contries with many consequences to people. ... -
Prediction model for stock price performance of manufacturing companies : Application on Ho Chi Minh city stock exchange
(International University HCMC, Vietnam, 2014)Financial ratios and its predictability have always been a research topic that attracts a good many scholars and economists from the past to now. A lot of researches have figured out the relationship between several financial ... -
Product improvement plan : The case of bleenie handmade
(International University HCMC, Vietnam, 2014)Improving and updating product lines is crucial for the success for any company. Because of changes not only in the need of consumers but also technology, product should be improved or updated to adapt and satisfy market. ... -
Product placement: A study of audience's attitude in the context of vietnamese TV dramas
(International University HCMC, Vietnam, 2012)Product placement is a form of advertising has been used in Vietnam for recent years especially in TV dramas. The purpose of this study is to determine the attitude of audience to Vietnamese TV dramas. The attitude is ... -
Proposed business model for an english center in poor rural area : Case study of Chau Pha district
(International University HCMC, Vietnam, 2014)With the purpose of proposing a business model for English center in rural areas, this study used the case of Chau Pha to investigate the situation of learning and teaching English in this location. The model of Lean Canvas ... -
Proposing an effective management methodology for R & D projects: A case study for analyzing the project RISC SG - 8V1 ICDREC- IT PARK - VNU
(International University HCMC, Vietnam, 2009)In the field of high technology, the critical factor to keeping competitive is product innovation supported by a high level of commitment to research and development (R&D). But R&D projects are considered as the cost ... -
Proposing business strategies for Bien Hoa Packing joint stock company in the period 2015 - 2020
(International University HCMC, Vietnam, 2014)With the overall purpose of studying the strategy formulation for a manufacturing company in Viet Nam, Bien Hoa Packaging Joint Stock Company was utilized as a case for research. This thesis was designed to establish ... -
Psychological determinants of individual saving behavior : The influence of risk tolerance and risk perception - The case of Vietnam
(International University - HCMC, 2019)This research aims to explain the psychological determinants of individuals saving behavior focusing on financial risk tolerance, and risk perception. Data are collected using survey questionnaires (online and offline) ... -
Psychological factors and ethically minded consumer behavior - A segmentation analysis on Vietnamese youths
(International University - HCMC, 2020)Global warming and sustainability are urgent issues that affect every perspective of our life. Ethical consumption is an emerging trend in Vietnam, which changes the consumer behavior and the marketing strategies of ... -
Purchase motives for chocolate of Vietnamese people in Ho Chi Minh city
(HCMC - International University, 2015)This study conducted to investigate the motivations leading to purchase intention of foreign and domestic chocolate of Vietnamese people in Ho Chi Minh City. Based on the improvement of Vietnamese’ life quality and the ... -
Puzzling out characteristics of ewom inducing Vietnamese millennials' possibility of booking hotels via online travel agency sites
(International University - HCMC, 2018)This paper is aimed to puzzle out factors contributing to the proposed set of hypothesized relationships inducing perceived eWOM credibility and purchase intention of Vietnamese Millennials when seeking for hotel reviews ... -
A qualitative study of employee's perceptions towards work life balance and work alternative arrangements - At Intel products Vietnam
(International University - HCMC, 2018) -
A qualitative study of stressors in third-year and fourth-year student's life at Ho Chi Minh medical university Vietnam
(International University - HCMC, 2019)