Browsing Bachelor of Business Administration by Title
Now showing items 1641-1660 of 2036
-
Prediction model for stock price performance of manufacturing companies : Application on Ho Chi Minh city stock exchange
(International University HCMC, Vietnam, 2014)Financial ratios and its predictability have always been a research topic that attracts a good many scholars and economists from the past to now. A lot of researches have figured out the relationship between several financial ... -
Product improvement plan : The case of bleenie handmade
(International University HCMC, Vietnam, 2014)Improving and updating product lines is crucial for the success for any company. Because of changes not only in the need of consumers but also technology, product should be improved or updated to adapt and satisfy market. ... -
Product placement: A study of audience's attitude in the context of vietnamese TV dramas
(International University HCMC, Vietnam, 2012)Product placement is a form of advertising has been used in Vietnam for recent years especially in TV dramas. The purpose of this study is to determine the attitude of audience to Vietnamese TV dramas. The attitude is ... -
Proposed business model for an english center in poor rural area : Case study of Chau Pha district
(International University HCMC, Vietnam, 2014)With the purpose of proposing a business model for English center in rural areas, this study used the case of Chau Pha to investigate the situation of learning and teaching English in this location. The model of Lean Canvas ... -
Proposing an effective management methodology for R & D projects: A case study for analyzing the project RISC SG - 8V1 ICDREC- IT PARK - VNU
(International University HCMC, Vietnam, 2009)In the field of high technology, the critical factor to keeping competitive is product innovation supported by a high level of commitment to research and development (R&D). But R&D projects are considered as the cost ... -
Proposing business strategies for Bien Hoa Packing joint stock company in the period 2015 - 2020
(International University HCMC, Vietnam, 2014)With the overall purpose of studying the strategy formulation for a manufacturing company in Viet Nam, Bien Hoa Packaging Joint Stock Company was utilized as a case for research. This thesis was designed to establish ... -
Psychological determinants of individual saving behavior : The influence of risk tolerance and risk perception - The case of Vietnam
(International University - HCMC, 2019)This research aims to explain the psychological determinants of individuals saving behavior focusing on financial risk tolerance, and risk perception. Data are collected using survey questionnaires (online and offline) ... -
Psychological factors and ethically minded consumer behavior - A segmentation analysis on Vietnamese youths
(International University - HCMC, 2020)Global warming and sustainability are urgent issues that affect every perspective of our life. Ethical consumption is an emerging trend in Vietnam, which changes the consumer behavior and the marketing strategies of ... -
Purchase motives for chocolate of Vietnamese people in Ho Chi Minh city
(HCMC - International University, 2015)This study conducted to investigate the motivations leading to purchase intention of foreign and domestic chocolate of Vietnamese people in Ho Chi Minh City. Based on the improvement of Vietnamese’ life quality and the ... -
Puzzling out characteristics of ewom inducing Vietnamese millennials' possibility of booking hotels via online travel agency sites
(International University - HCMC, 2018)This paper is aimed to puzzle out factors contributing to the proposed set of hypothesized relationships inducing perceived eWOM credibility and purchase intention of Vietnamese Millennials when seeking for hotel reviews ... -
A qualitative study of employee's perceptions towards work life balance and work alternative arrangements - At Intel products Vietnam
(International University - HCMC, 2018) -
A qualitative study of stressors in third-year and fourth-year student's life at Ho Chi Minh medical university Vietnam
(International University - HCMC, 2019) -
Reaction of Vietnamese stock market to dividend announcements
(International University HCMC, Vietnam, 2011)Emerging equity market potentially consists of many determinants of share prices. The purpose of this study is to identify whether investors can perform a superior analysis to make abnormal returns by relying on the ... -
Real estate credit of HSBC bank (Vietnam) Ltd, current problems and solutions
(International University Ho Chi Minh City, Vietnam, 2010)This paper intends to analyze and evaluate real estate credit operation by highlighting aspects of mortgage sector in HSBC Vietnam. The uniqueness of the chosen bank is HSBC’s mortgage activities directly relate to real ... -
Real estate credit of HSBC bank (Vietnam) Ltd, current problems and solutions
(International University HCMC, Vietnam, 2010)Over the past decade, accompanying with amazing economic growth and real estate market expansion, Vietnam mortgage markets have developed from a fairly primitive form to a rich and complex institution. Mortgage markets ... -
Recommendations to improve credit risk management at Agribank
(International University HCMC, Vietnam, 2010)This study’s content is to give the clear picture of how Agribank, a state- owned commercial bank, operates credit activities and manages credit risk. Since then, the main purpose of the study results in ... -
Recommendations to minimize the risk of international payment through L/C for commercial banks in Vietnam
(International University HCMC, Vietnam, 2010)Since Vietnam participated into international economic integration, international trade activities have been supported with favorable conditions to boost business relationship development between domestic and ... -
Recruitment process and strategy : Case study trust bank
(International University HCMC, Vietnam, 2009)This paper evaluates the performance of human resources department of Trust bank by analyzing the current recruitment, selection and training activities. It also analyzes the problems of recruitment process of the bank. ... -
Reinforcing brand building the case of Anh Thao flower company Langbiang flowers
(International University HCMC, Vietnam, 2011)The goal of this research is: - To evaluate the current branding status of Langbiang Flowers - To develop brand-building strategies, promote effective marketing communication plans for Langbiang Flowers. - To make ... -
The relation between moon phases, market returns and trading volume - The case in Ho Chi Minh stock exchange
(International University - HCMC, 2016)Moon phases are believed in having effects to human mood and behaviors. Biological and psychological researches are examined the relation of moon effects and human mood and behaviors. They found the significant results in ...