Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Title
Now showing items 1671-1690 of 2340
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Investigate factors influencing the growth of jewellery e-commerce - The case of USA, India, UK and Vietnam
(International University - HCMC, 2019)Jewellery e-commerce has been developing dramatically, attracting big jewellery companies to develop this online channel with the purpose of increasing the revenue. Jewellry shipping regulation is perceived to be an obstacle ... -
Investigate factors that impact on behavior of investors on the stock market : A survey evidence from Ho Chi Minh Stock Exchange - HOSE)
(International University HCMC, Vietnam, 2014)Research in behavior finance is a relatively new field. The research applied behavior finance theories to explain for irrational decisions of investors, which traditional theories with models and theories in which agents ... -
Investigate the effects of job satisfaction - A study at southern Vietnam Helicopter Corporation
(International University - HCMC, 2016)This study empirically investigates the effects of five working factors including working environment, risk, fringe benefits, relationship with management, relationship with coworker, technology innovation (independent ... -
Investigate the factors' effect on abnormal returns during the period of IPO in HOSE
(International University HCMC, Vietnam, 2013)In the past decades, investigating the efficiency of capital market has been attracting much more academics. It is expected that earning abnormal return based on Initial Public Offering (IPO) events is rare ... -
Investigate the impact of crude oil prices on stock market returns in Vietnam
(International University - HCMC, 2016)This research is conducted to retest the model of impact of oil prices on stock market returns in Vietnam of Narayan and Narayan in 2009. The issue was raised since there were many conflictions in the findings of previous ... -
Investigate the influence of Manga and Anime (Japanese Comics and Animations) on Vietnamese Fans' decision of visiting Japan
(International University - HCMC, 2016)The fact that tourism has been developing rapidly in recent years makes it become a leading economic section of every nation all over the world, and Japanese is one of the most popular destination for travelling. After ... -
Investigate the role of gender regards luxury drivers and materialism values among VietNamese citizens
(International University - HCMC, 2017)This study seeks to understand the role of gender in the perceptions of and motives for luxury brand consumption. Based on the social structural theory of gender and a recent study of Roux et al. (2016), the differences ... -
Investigating customer satisfaction in luxury restaurants - A study in HO Chi Minh city
(International University HCMC, Vietnam, 2014)This study was conducted to identify the relationship between customer satisfaction and service quality and product quality of luxury restaurants in Ho Chi Minh City. Besides that, it also examines the impact of the factors ... -
Investigating factors affecting dining experience - A case of Le Petit chef program
(International University - HCMC, 2020)The research purposes are to investigate factors influencing dining experiences and identify what effects technology have in experience which uses the Le Petit Chef program at Park Hyatt Hotel Saigon as a test case. By my ... -
Investigating factors affecting willingness to pay premium on Ecotourism - The case of young tourists in Ho Chi Minh city
(International University - HCMC, 2016)This research overlook tourist in Ho Chi Minh city area to investigate factors affecting willingness to pay premium for ecotourism. The result of this study presents that anthropocentric and ecocentric values significantly ... -
Investigating factors behind consumer - buying behavior toward imported powdered milk for children under five years old in HoChiMinh city
(International University HCMC, Vietnam, 2012)After a storm of melamine and recently protein milk index is lower than the published standard, consumers are more and more careful when they choose powdered milk for their children.More especially, the Vietnamese ... -
Investigating factors behind consumers' attitudes towards imported powdered milk for pregnant women in Ho Chi Minh city
(International University - HCMC, 2017)The Vietnam dairy industry is a potential sector that shows unceasing growth over the past ten years; particularly milk powder segment. Foreign manufacturers have many opportunities to penetrate and invest in this market. ... -
Investigating factors contributing to young female fashion shopper's approach behavior response towards mall environment in HCMC
(International University HCMC, Vietnam, 2013)The primary objective of this study is to examine overall cognition of mall and apparel product quality and their interaction as well. The secondary one is to explore how the shopping mall’s environment ... -
Investigating factors that influence employee engagement - A case study of Duong Hung seafood limited company
(International University - HCMC, 2017)The mission of this project is to investigate the level of employee engagement toward Duong Hung Seafood Company. This research aim at examining factors that influence employee engagement and the level of influence of ... -
Investigating factors that influences undergraduates students' decisions on choosing a bank in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)Banking industry is becoming more popular and developing about all quantity and quality services. Furthermore, many financial institutions and banks are efforting provide a lot of similar banking services to customers. The ... -
Investigating how customers respond to the sport sponsorship programs of Big Cola
(International University HCMC, Vietnam, 2013)Commercial sponsorship is currently one of popular forms of marketing communication. This is “an investment in cash or in – kind, in an activity in return for access to the exploitable commercial potential ... -
Investigating impacts of determinants on capital structure : A case study of listed companies of construction materials industry
(International University HCMC, Vietnam, 2013)This paper presents an investigation about impacts of determinants on capital structure of listed companies in construction materials industry, during the period of 2009 – 2012 on HOSE and HNX. Using quantitative method, ... -
Investigating market reaction to enterprise resource planning (ERP) system implementation announcements of companies listed on Ho Chi Minh stock exchange
(International University - HCMC, 2017)The Enterprise Resource Planning (ERP) system is an enterprise information system designed to integrate and optimize the business processes and transactions in a corporation. These business processes do include finance and ... -
Investigating psychological antecedents of compulsive buying - The case of clothing market in Ho Chi Minh city
(HCMC - International University, 2015)This study investigates the psychological antecedents of compulsive buying in clothing. Relying on the theories and previous researches, a model of three factors is proposed with Compulsive Buying is the dependent variable ... -
Investigating relationship between Korean celebrity involvement and Vietnamese fans destination perception
(International University HCMC, Vietnam, 2014)This study was conducted to exploring the influence of Korean stars to Vietnamese fans travel destination decision making process. This thesis argues that Korean celebrities can trigger the visiting Korea demand of Vietnamese ...