Browsing Bachelor of Business Administration by Title
Now showing items 21-40 of 2036
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An analysis of factors that affect decision of School of Business freshmen student (year of 2012) to study at International University
(International University HCMC, Vietnam, 2013)Nowadays, society has changed and developed in many aspects such as technology, economy, culture, and either education. In fact, it requires a higher level of training education, and raising knowledge to adapt ... -
"Analysis of factors to affect employee satisfaction - The case of Nike. Inc."
(International University - HCMC, 2016) -
Analysis of factors to affect employee satisfaction : The case of ACB Real Estate
(International University HCMC, Vietnam, 2013)Employee satisfaction is an often studied theme in academic researches and organizational literatures. Many experts emphasize job satisfaction as a part of social welfare, influencing employee effort, work ... -
An Analysis of Free Float, Liquidity, and Stock Price in Viet Nam- The Case of Free Float Adjusted VN30 versus the unadjusted VNINDEX
(International University HCMC, Vietnam, 2013)The focus of this research is on the effect of free-float in Vietnam‘s stock market in-order to examine its effect on stock price. We adopt an empirical analysis to show statistical evidence that low free-float ... -
Analysis of human resource management practices at my Le Co.Ltd and some recommendation on polices to motivate and retain employees in my Le Co. Ltd
(International University HCMC, Vietnam, 2012)The purpose of this study is evaluated the employees satisfaction at My Le Co. Ltd. Based on Herzberg’s Two Factor Theory that applying some factors of Hygiene factor and Motivation factor suitable for My Le ... -
The analysis of impacts of service quality on customer satisfaction and customer loyalty : The case of Galaxy cinemas
(International University HCMC, Vietnam, 2014)Presently, demands of young people for entertaining have increased and the higher their requirements, the higher companies should develop their service quality. Therefore, there is necessity to conduct researches on service ... -
Analysis of inflation and its causes in Vietnam from 1996 to 2011
(International University HCMC, Vietnam, 2012)There have been many disputes of economists and policy makers over the causes of inflation I Vietnam in recent years. This study aim to provide an analysis of causes based on theories such as quantity ... -
Analysis of marketing activities for Saigon telecom service company (STS.CO)
(International University HCMC, Vietnam, 2011)Analysis of marketing activities for Saigon telecom service company (STS.CO) -
The analysis of technical efficiency of Vietnamese commercial banks in 2007 - 2012 - An application of Dea and Tobit regression model
(International University HCMC, Vietnam, 2014)This paper explores the efficiency of 21 commercial banks in Vietnam using the nonparametric data envelopment approach (DEA) and Tobit regression. The results indicate that efficiency has significantly declined over the ... -
An analysis of the determinants of interbank interest rates in Vietnam
(International University HCMC, Vietnam, 2012)This thesis provided an outlook of the monetary policy and the interbank market in Vietnam, and then it analyzed the determinants of interbank interest rate. According to the theory, there are ... -
An analysis of the factors affecting customer's purchase intention towards table tennis product-The case of Andro, Lucky Sport Company.
(International University HCMC, Vietnam, 2013)Nowadays, people's lives have been improved, so sport is an essential part of life. Table tennis is one of the subjects require health, dexterity, agility and accuracy of the player. Table tennis is growing, ... -
An analysis of the recruitment, selection, training procedures at Saigon plant protection joint stock company (SPC) and several suggestions on a new process for its improvements
(International University HCMC, Vietnam, 2012)In past years, under more and more pressure of Agricultural market and strong development of many competitors, Saigon Plant Protection Joint Stock Company has met many difficulties, challenges. In which, ... -
An analysis of Vietnam's coffee export 2001-2010: Performance forecast and comparative advantage
(International University HCMC, Vietnam, 2012)This thesis sought to overview the coffee industry in the world and analyzes the coffee export of Vietnam. The main objective of this study was to analyze the current performance of Vietnam’s coffee exports ... -
Analysis of young customer's perceived value toward convenience store - A case in Ho Chi Minh city
(International University - HCMC, 2018)Purpose – This study aims to discover why young customers choose Convenience Stores as their main shopping channel Design/methodology/approach – Ethnography, data was collected through semi-structured interview. The sample ... -
Analysis on determinants impacting performance of value investing and applying the buffet model to pick future winners in the Viet Nam stock market
(International University HCMC, Vietnam, 2009)The thesis objective is to analyze determinants impacting to value investing performance and apply the value investing method of Warren Buffet in choosing future winners in the Viet Nam market. The analysis part will ... -
Analysis on impulse buying behavior in Vietnam and the influential factors
(International University - HCMC, 2016)This thesis aims at investigating Vietnam customers to find out the factors that influence their impulse buying behavior . Based on the theories and findings of previous studies, a model that presents the relationships ... -
An analysis on relations of price-earnings ratio and market capitalization to anomaly returns
(International University Ho Chi Minh City, Vietnam, 2010)As the rise of the style investment worldwide, many researches and studies came on scene to test the validity of the Efficient Market Hypothesis. Among them, some most famous effects found included: P/E Effect, Size ... -
An analysis on the impact of packaging's elements on customer purchase intention - Case: packaging for Lunar New Year, 2017. Coca Cola in Ho Chi Minh City
(International University - HCMC, 2017)Coca cola’s undoubtedly one of the most powerful brand in Vietnam. Every year, the brand launches meaningful campaign to embrace the Vietnamese traditional Tet holiday. Each campaign will fall in line to form Coca cola’s ... -
An analysis on the relationship between monetary variables and stock return case study in Vietnam
(International University HCMC, Vietnam, 2011)The thesis explores the relationship between monetary variables and stock returns in Vietnamese Stock Market during the period from 2006 to 2010 and in each sub-period by employing Vector Autoregression Model. ... -
An analytic hierarchy process approach to marketing strategy selection for science and technology parks - A case study of Quang Trung software city
(International University - HCMC, 2020)Several studies have highlighted the importance of the Science and Technology Parks (STPs) to the development of the economy. However, there are few, if any, studies conducted to clarify the applicable marketing techniques ...