Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Title
Now showing items 2032-2051 of 2340
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A research about the effects of celebrity endorsement on spectators' favoritism for the advertising - A study of Dong Nhi singer in endorsement for Samsung mobile VietNam
(International University - HCMC, 2017)Many companies conduct celebrity endorsement in advertising to the target customers to promulgate their products. This is the most popular marketing campaign that can persuade consumers to pay consideration to their product ... -
A research about the impact of e-commerce on consumer behavior toward food service - A foodpanda case
(International University - HCMC, 2016)E-commerce is now part of every bussiness plan. Organizations have no longer underestimate the impact of Internet to their bussiness in general. In fact, most bussiness has reviewed effective plan to attract customer to ... -
Research facebook's influence on buying decisions of young women in HoChiMinh city (focus on fashion products)
(International University HCMC, Vietnam, 2011)Research facebook's influence on buying decisions of young women in HoChiMinh city (focus on fashion products) -
A research into behavior of individual investors in Vietnamese stock market
(International University HCMC, Vietnam, 2012)Behavior finance which considers the human behaviors in finance is a quite new area. Behavior finance theories, which are based on the psychology, attempt to understand how emotions and cognitive errors ... -
A research of the vloggers' motivations to VLOG
(International University - HCMC, 2016)Purpose This study aims to explore what motivated the vlogger to vlog. Besides, the research hope to build the framework about factors affecting the viewers’ attitude toward advertising in vlogs. Design/ Methodology/ ... -
A research of what will lead international university to achieve vision and mission and application of balanced scorecard in financial and internal process perspectives
(International University Ho Chi Minh City, Vietnam, 2010)The power of Balanced Scorecard (BSC) model applied in business strategy management is now acknowledged worldwide. However, an application of Balanced Scorecard in Vietnam is still unpopular; ... -
A research on brand identity and intend to buy PNJ jelwery
(International University HCMC, Vietnam, 2013)This graduation paper examines how the consumers perceive the PNJ products in terms of brand identity based on their awareness and product attributes, the variables, and the brand image of the jewelries existing in the ... -
Research on consumers' tastes a successful coffee shop in HCMC
(International University HCMC, Vietnam, 2010)Research on consumers' tastes a successful coffee shop in HCMC -
Research on customer satisfaction towards dental service quality: The case of call dental clinic
(International University HCMC, Vietnam, 2012)This thesis deals with customer satisfaction towards service quality in field of dentistry. The aim of this thesis is to find out the most important factors that can help improve the satisfaction of customers with Cali’s ... -
A research on factors affecting consumer buying behavior - A case of The Faceshop cosmetic brand in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)Understanding behavior of consumers is a key to the success of business organizations and retailers. Marketing personnel are constantly analyzing the patterns of buying behavior and purchase decision to predict the future ... -
Research on solutions to boost the efficiency of Viet delta company of exporting fruits to the United States
(International University - HCMC, 2017) -
Restaurant Attributes Towards Customer Perceived Value, Customer Satisfaction, And Customer Loyalty: An Analysis Of Vegetarian Restaurants In Ho Chi Minh
(2022)Purpose: The study aims to comprehend the relationship between vegetarian restaurant attributes and customers' perceived value, customer satisfaction, and customer loyalty, as well as the most predominant component. Design/ ... -
Revaluation of Nam Long investment cop.
(International University HCMC, Vietnam, 2010)Today there are many attractive investment channels for the investors to choose, and real estate is one of them. However, to make a reasonable investment decision, analysis and valuation is a very essential ... -
A review on the current process of e- tailer's supply chain: Problems and improvement - A case study of company A
(International University HCMC, Vietnam, 2012)E-commerce, despite being one of fastest growing markets with rapidly growing demand in Europe, is still young and new to Vietnamese market. Due to the differences in culture and human perspective, legal system, technological ... -
Reviewing the effectiveness of promotional activities of Viet Tien garment company
(International University HCMC, Vietnam, 2013)Promotional tools are used to make customers aware of products, to stimulate their demand and appetites. They can also provide information about the organization and its products and services to help consumers decide. The ... -
Revolutionizing business models : Launching new service firm without carrying the cost of providing the service through internet-mediated sharing - The case of Uber in Vietnam
(International University - HCMC, 2017)Through a few decades ago, business sectors provided manner to change modes of utilization that progressively test sole ownership as the main method for getting product benefits. These alleged sharing economy phenomena are ... -
Reward references of salespeople : How do financial and non-financial compensation rate
(International University HCMC, Vietnam, 2012)Today, market economy is rapidly developed and expanded all over the world in general as well as in Vietnam in particular. Making profits for organization is challenging task for all staffs in firm, and especially ... -
Risks assessment and management in construction projects : The case of CS5
(International University HCMC, Vietnam, 2010)The purpose of this descriptive and exploratory study is to answer two questions about (1) what are the risks impacting on the projects of the company SC5, and (2) the level of impact of these risks on the projects. For ... -
The role of advertisement, sponsorshipand brand equity towards consumer preferences a case of Heineken
(International University HCMC, Vietnam, 2010)Today, advertising is a multi-billion industry, employing hundreds of thousands of people and affecting billions of people’s lives worldwide. Yet, seeing as advertising clutter has increased tremendously and is ... -
The role of business risk as a moderator in the relationship between financial leverage and company risk - A case study of non-financial firms listed on HNX and HOSE
(International University - HCMC, 2018)Based on an objective analysis of the Vietnamese market, this study aims to examine the role of business risk as a moderate variable in the relationship between financial leverage and company risk. A balanced panel data ...