Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Author "Alang, Tho"
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Exploring Gen Z's Intention Towards Socially Responsible Consumption (SRC): The Role Of CSR Campaigns And EWOM
Hua, My Tran (2022)Society has paid much attention to ethical issues in recent years. Two decades ago, customers started to be more aware of the importance of including moral matters in their purchasing decisions. As a consequence, socially ... -
Factors Affecting Gen Z's Motivation And Their Retention At Work
Nguyen, Phuong Vy (2023-01)This article aims to understand the factors affecting the motivation to work and retention of Gen Z employees in Ho Chi Minh City, Vietnam. First, this study looks at the elements influencing motivation such as Work - ... -
The impact of mobile banking service quality on customer satisfaction - A case in Ho Chi Minh city
Truong Trieu, Minh (International University - HCMC, 2021)For decades, the quality of service has turned into a topic of severe inquiry that has just arisen lately in the form of self-service technology (SST), which implies drastically on how consumers’ interaction with companies ... -
The Impacts If Data-Driven Marketing And "Shoppertainment" Strategies On Young Customers' Impulse Purchase Intention E-Commerce Industry: A Case Study Of Tiktok Shop
Nguyen, Nhat Khoa (2023)In this modern era, both social media and e-commerce platforms have become irreplaceable parts of our lives, and thereby, the term “social commerce” also rocketed to be one of the most invested segments for big players ... -
The Impacts Of Social Media Ìnluencers On Consumer's Purchase Intention
Nguyen, Van Luong Bang (2022)In the era of digital and technology 4.0, social media influencers have played a significant role in helping a huge number of businesses increase customers' awareness and brand recognition on the Internet. However, this ... -
Talent Management Practices And Employee's Turnover Intention. A Case Study Of Autonomous Universities
Tran, Yen Xuan (2022)One of the limitations in the implementation of the university autonomy policy is that universities have not yet ensured the effectiveness of talent management, leading to the increase in employee turnover recently. Even ...