Browsing Bachelor of Business Administration by Author "An, Dang Le Hai"
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An analysis on the impact of packaging's elements on customer purchase intention - Case: packaging for Lunar New Year, 2017. Coca Cola in Ho Chi Minh City An, Dang Le Hai (International University - HCMC, 2017)Coca cola’s undoubtedly one of the most powerful brand in Vietnam. Every year, the brand launches meaningful campaign to embrace the Vietnamese traditional Tet holiday. Each campaign will fall in line to form Coca cola’s ...