Browsing Bachelor of Business Administration by Author "Giang, Le Tran Thanh"
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Luxury intimate apparel consumption in Ho Chi Minh City : Factors affecting attitude and purchase intention
Giang, Le Tran Thanh (Le Tran Thanh, 2015)Based on a strong retail environment and growing customer awareness to fashion and trends, Vietnamese apparel market was expected to boom in 2010s. Besides the positive economic outlook, the young population and ...