Browsing Bachelor of Business Administration by Author "Giau, Bui Thi Ngoc"

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The effects of Vinamilk's advertising and public relation on repurchase intention through brand awareness and consumer's perception

Giau, Bui Thi Ngoc (International University HCMC, Vietnam, 2012)

This study was conducted to identify the effects of VinaMilk’s advertising message, kinds of advertisement, and public relation on repurchase intention through consumers’ perception and brand ...