Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Author "Khanh, Le Duc"
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Determinants on deposit decision of individual customers : a case study of Eximbank - Buon Ma Thuot branch
Khanh, Le Duc (International University HCMC, Vietnam, 2012)The present empirical study focuses on identifying key factors that have influences deposit decision of individual customer at Eximbank in Buon Ma Thuot City. Identifying the factors that affect customers’ decision ... -
Measuring the brand equity in cinema industry at Ho Chi Minh City: Case study of CJ CGV makes Megastar play in Vietnam
Khanh, Le Duc (HCMC - International University, 2015)This research is completed with the purpose of developing a model to measure the customer based brand equity of CGV cinema and study the impacts of four related dimensions on brand equity. The reason is that brand equity ...