Browsing Bachelor of Business Administration by Author "Oanh, Phan Ngoc"
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Marketing communication methods to approach audience for special events - The case of events in Ho Chi Minh city
Oanh, Phan Ngoc (International University - HCMC, 2017)Recently, due to cultural diversities and globalization with the entry of many oversea enterprises into Vietnam, the demand for organizing events with larger scales in many segments has been drastically increasing. In ...