Browsing Bachelor of Business Administration by Author "Pham Thi Truc, Phuong"

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Factors effecting customer behavioral intention of restaurant using Don ca tai tu as a service - Case study of restaurant in Mekong-Tien Giang tourism in Tien Giang province, Vietnam

Pham Thi Truc, Phuong (International University - HCMC, 2016)

Purpose - The purpose of this study is to investigate the influence of three factors - Physical environment, food quality, Don ca tai tu service quality – on emotional response, restaurant image, customer perceived value, ...