Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Author "Xoan, Nguyen Le Kim"

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    • Exploring social satisfaction dimensions in B2B context 

      Xoan, Nguyen Le Kim (International University HCMC, Vietnam, 2009)
      Social satisfaction of B2B customers in B2B context is the focus of the research. The research problem sought to determine the direct effects of the social dimensions to the satisfaction of the b2b customers. Social outcomes ...