Browsing Bachelor of Business Administration by Subject "Aviation industry; Management -- Marketing; Customer -- Relationship"
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Evaluating determinants of customer satisfaction in aviation industry - Case study of Vietjet air joint stock company (International University - HCMC, 2019)Understanding customer expectation is a crucial need for the growth of the company. This is also true for airline industry. An airline can only maintain and develop its competitive advantages if passengers feel happy with ...