Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Higher education -- International university"
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Applying balanced scorecard to IU, VNU, HCM : Customer and learning and growth perspectives
(International University Ho Chi Minh City, Vietnam, 2010)The power of Balanced Scorecard (BSC) model in business strategy management is now acknowledged worldwide. However, an application of Balanced Scorecard in Vietnam is still unpopular; especially it is completely ... -
Impact of brand building activities to the image perception in university education : Case of IU-VNU, HCMC
(International University Ho Chi Minh City, Vietnam, 2010)The purpose of this thesis is to study the brand of International University- Vietnam National University (VNU), Hochiminh City and the impact of its brand building activities to the image ... -
A research of what will lead international university to achieve vision and mission and application of balanced scorecard in financial and internal process perspectives
(International University Ho Chi Minh City, Vietnam, 2010)The power of Balanced Scorecard (BSC) model applied in business strategy management is now acknowledged worldwide. However, an application of Balanced Scorecard in Vietnam is still unpopular; ...