Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Online shopping"
Now showing items 1-20 of 26
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The Analysis Of Perceived Risks Impacting Online Shopping Behavior - Case Study Of Ho Chi Minh City, Vietnam During And After Covid-19 Pandemic
(2022-06-06)Today, with both negative and positive influences from the outbreak of the COVID-19 epidemic from the beginning of 2020, online shopping on e-commerce sites is gradually becoming more and more popular, especially to limit ... -
Antecedents of online group buying behavior - From price and social influence perspectives
(International University - HCMC, 2016)The main purpose of this study is to estimate the antecedents of online group-buying behavior. The theoretical frameworks come from Price, Social influence and Technology acceptance model. From prior research, there are ... -
Barriers Of Consumers' Mobile Shopping Adoption Intention: A Case Of Shopee In Ho Chi Minh City
(2023)urpose: This study aimed to find out the relationship between the independent variables (Usage Barrier, Value Barrier, Risk Barrier, Tradition Barrier, Image Barrier and Perceived Cost Barrier) on dependent variable of ... -
College student's attitudes toward online shopping of apparel products in Ho Chi Minh city
(International University HCMC, Vietnam, 2013)E-commerce is deal with purchasing products through internet. Internet shopping make it more convenient to people to give them the ability to buy the product without actually going to the store or market, not to ... -
The determinants of online shopping intention on mobile applications among Vietnamese consumers
(International University - HCMC, 2017)Nowadays, e-commerce market, especially mobile commerce market, is really potential in Vietnam. However, very few customers conduct online purchasing by their smartphones and tablets. In other words, the potential of mobile ... -
The Determinants Of Online Shopping Of Young Customers For Fashion Product In Vietnam
(2022)The purpose of this study was to explore the factors that impact customers' purchase intent for fashion goods in Ho Chi Minh City, Vietnam through online. Research model developed and used as the theoretical framework ... -
The effects of beauty blogger's recommendations on consumer's online cosmetic purchase intentions
(International University - HCMC, 2018)Purpose – Vlogging has become part of a consumer’s decision-making process when shopping cosmetic online; however, the understanding of blog recommendation’s effect on consumer purchase decision is still vague. The purpose ... -
Evaluating factors that affect consumers' online shopping intention towards apparel products
(International University - HCMC, 2016)Nowadays, online shopping is growing rapidly around the world. This situation also happens in Vietnam because the number of Internet users carrying out trading transaction online is increasing day by day. One of the products ... -
Exploring factors influencing student's intention on online shopping on 123mua.vn in Ho Chi Minh City
(International University HCMC, Vietnam, 2013)Exploring factors influencing student's intention on online shopping on 123mua.vn in Ho Chi Minh City -
Factor affecting repurchase intention of young consumers in Ho Chi Minh city on website Tiki.Vn
(International University - HCMC, 2017)When the online – shopping is becoming more and more popular in Vietnam, more and more shopping websites also appear to serve the demand of consumer. However, bringing the customers to the website is not enough, how to ... -
Factors Affecting Consumers' Online Purchase Intention From Technological Perspective In Ho Chi Minh City: A Case Of Sendo
(2022)With the fast growth of information and communication technology and increased Internet penetration, the nature of a consumer's everyday activities has shifted, and the majority of offline activities have shifted online. ... -
Factors Affecting Customers' Online Purchase Intention Via Zalopay
(2023)Online shopping, considered among global phenomena, has been one of the most common purchase methods in recent years. Fast and convenient transactions can explain why it becomes an emerging trend for many consumers all ... -
Factors affecting online trust and purchase intention : The case study of Bosch power tools in VietNam
(International University - HCMC, 2017)The mission of this study is to explore the factors affecting online trust to engage purchase intention on Bosch Power Tools in Vietnam such as group reference influence, guaranteed policy and perceived image of websites. ... -
Factors Effect On Customers' Online Shopping Cart Abandonment On E-Commerce Platform - A Study In Ho Chi Minh City
(2022)People are increasingly turning to online shopping as a precaution against the Covid-19 outbreak. In the context of online shopping platforms in Ho Chi Minh City, Vietnam, the primary purpose of this paper is to investigate ... -
Factors influencing young customers' purchase intention towards online book shopping in Ho Chi Minh city
(International University - HCMC, 2016)The development of Internet in Vietnam has changed people’s life. E-commerce creates a new distribution channel where almost enterprise will enter and start to put products for online sale. In Vietnam, online shopping also ... -
How Social Media Influencers Affect Consumers' Purchase Intention On E-Commerce Platform: The Case Of Shopee In Vietnam
(2022)With the increasing number of smartphone users, many people perceive social media as a basic need by continuously checking on their phone every day. As a result, the digital marketers began to consider social media ... -
The impact of privacy concerns on customers' intention to purchase online in Ho Chi Minh city
(International University - HCMC, 2017)The Internet is growing rapidly and strongly than ever before which leads to the growth in e- commerce business. In other words, e-commerce business is one of the hottest trends that every firm wants to put their products ... -
The impact of trust on online social shopping - A study of VietNam social commerce marketplace
(International University - HCMC, 2018)With the growing trend of e-commerce and the increasing adoption of social media, social commerce appeared as the combination of these two, and continues to expand fast. This study explores Vietnam social commerce marketplace, ... -
The influence of online store beliefs on consumer in online impulse buying
(International University - HCMC, 2019) -
The influence of online visual merchandising on website toward impulse purchasing process of Vietnamese youth in HO Chi Minh city - The case of marc
(International University - HCMC, 2018)Online visual merchandising (OVM) in the context of online shopping is known as the appropriateness in the arrangement of products on the Internet, including images and causes that stimulate the purchasing of customers, ...