Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Online shopping; Teleshopping"
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Antecedents of online group buying behavior - From price and social influence perspectives
(International University - HCMC, 2016)The main purpose of this study is to estimate the antecedents of online group-buying behavior. The theoretical frameworks come from Price, Social influence and Technology acceptance model. From prior research, there are ... -
Factor influencing consumers' online purchase intention : Online bookstore in Vietnam
(International University - HCMC, 2015)This study aims to explore the factors that influence the Vietnamese online consumer on purchasing intention book online. A model of four main factors includes Product Perception, Shopping Experience, Perceived Risk and ... -
A study about behavior and online purchasing intention of online and in store luxury customers (Case of luxury customer in Ho Chi Minh City)
(International University - HCMC, 2016)The purpose of this research is to give a understanding of main factors that influence the luxury goods purchase intention through Internet and also compares and contrast the motivation factors that influence the behaviour ...