Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Packaging; Advertising; Packaging -- Design"
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Impact of packaging on consumer buying behavior - Case study carbonate softdrink products
(International University - HCMC, 2017)With the overall purpose of studying , the thesis explains factors which influence to consumer buying behavior in the case carbonate soft drink. There are 5 dependent variables including color, graphic (image and font) , ...