Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Product counterfeiting ;Brand name products; Consumer behavior -- Research"
Now showing items 1-1 of 1
-
The effects of social and personality factors on attitudes towards counterfeiting of luxury brands the case of high- end footwear in VietNam
(International University - HCMC, 2017)Recent market in Vietnam has been witnessing the exploding problem of counterfeiting, especially counterfeits of luxury brands. The act of manufacturing and selling counterfeit products is causing critical damage to luxury ...