Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Quality control; Production management"
Now showing items 1-3 of 3
-
Imported bubble tea buying intention among young customers in Ho Chi Minh city
(International University - HCMC, 2016)The aim of the research are to investigate the factors influencing young customer’s buying intention toward foreign milk tea product. Milk tea are beverage sector which expected to rapidly grow with great amount of demand. ... -
The role packaging on consumer's perception of bottled water quality at the point of purchase - The case of Aquafina Vietnam
(International University - HCMC, 2017)Packaging is considered as a crucial element of the marketing mix nowadays. It can affect the way consumers perceive the product quality through its four functions. In the case of Aquafina, this is particularly true. By ... -
A study on migration in television broadcasting service switching intention to cable television - A case of Ho Chi Minh city
(International University - HCMC, 2018)Purposes – Through literature review exploring characteristics and switching behavior in service providers, especially in broadcasting and telecommunication industry, this paper finds the direct and indirect effect of push, ...