Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Service industries"
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Investigating factors affecting willingness to pay premium on Ecotourism - The case of young tourists in Ho Chi Minh city
(International University - HCMC, 2016)This research overlook tourist in Ho Chi Minh city area to investigate factors affecting willingness to pay premium for ecotourism. The result of this study presents that anthropocentric and ecocentric values significantly ...