Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Tourist industry -- Marketing"
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The impact of hallyu on travel intention to Korea of Vietnamese young people
(International University - HCMC, 2020)These days, Hallyu which is also known as Korean Wave has become a world-wide phenomenon, hence it makes number of visitors to Korea increase significantly. Especially, the popularity of Korean famous figures strongly hit ... -
The impact of hallyu on travel intention to Korea of Vietnamese young people
(International University - HCMC, 2020)In recent years, luxury hotels and the lodging sector as a whole have witnessed the noticeable change in service provision strategy, especially their human resources. To get a deep grasp of their employees, there were tons ...