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An analysis of credit control policy and receivable management: Case study of petec trading and investment corporation
(International University HCMC, Vietnam, 2012)
The commissioning company of this thesis is Petec Trading and Investment
Corporation. Petec is one of the four biggest petrol and fuel importer of Vietnam and has
30 year experiences operating in petroleum market. Recent ...
Analysis of factors influencing customer intention on purchasing electronic air ticket (E-ticket) in Ho Chi Minh city
(International University HCMC, Vietnam, 2011)
This research is conducted in order to identify and assess the important level of factors that influence customer intention on purchasing electronic air ticket in Ho Chi Minh city. Besides, this study also compares ...
Business analysis and evaluation - Case study of imexpharm pharmaceutical joint stock company(IMP)
(International University - HCMC, 2016)
With the potential development of pharmaceutical industry in specific and Vietnam economy in general, this thesis research about the Vietnam joint-stock company,
Imexpharm.(IMP), as a case study to examine how bright the ...
Analysis of factors affecting customer attitude towards in-stream advertisements
(HCMC - International University, 2015)
The main aim of this study is to examine the factors affecting customers attitude towards instream advertising. The in-stream ad is quite a new definition with many people. Although they
meet them frequently (at each time ...
Assessing social efficiency of some tourism investment projects at Chan May - Lang Co economic zone
(International University HCMC, Vietnam, 2014)
In the current context that there are more and more foreign and domestic tourism
projects has invested into Vietnam. Many of them have provided local destination
with economic growth, culture and society development. ...
The analysis of technical efficiency of Vietnamese commercial banks in 2007 - 2012 - An application of Dea and Tobit regression model
(International University HCMC, Vietnam, 2014)
This paper explores the efficiency of 21 commercial banks in Vietnam
using the nonparametric data envelopment approach (DEA) and Tobit regression. The
results indicate that efficiency has significantly declined over the ...
Analyzing the factors of service quality that have an impact on patient loyalty in private hospital and clinic in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
Customer satisfaction and customer loyalty are very popular in recent researches. The
popularity of these researches emphasizes the importance of customers in the company success.
The customer loyalty is also the company’s ...
Analysis of customer loyalty toward Trung Nguyen coffee shops at Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
This research analysis customer loyalty who are customer of Trung Nguyen coffee in
Ho Chi Minh city. Moreover, this research examines the impact of the four
independent variables are price , quality service , customer ...
The analysis of antecedents of customer loyalty of mobifone mobile telecommunication provider
(International University - HCMC, 2015)
This research empirically examines the effect of determinants of Customer Loyalty in the mobile telecommunication service industry, the case of MOBIFONE operator. The findings obtained show that Corporate Image has the ...
Assessing customer satisfaction in IELTS traning centers : The segment of students in International Universities and Schools in Ho Chi Minh city
(International University Ho Chi Minh City, Vietnam, 2011)
The research is conducted to evaluate experience of learners when they study IELTS ( International English Language Testing System) skills at three big IELTS Training Centers in Ho Chi Minh City: ACET, BC and ...