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    Analyzing the factors of service quality that have an impact on patient loyalty in private hospital and clinic in Ho Chi Minh city 

    Thu, Phan Hoang Anh (International University HCMC, Vietnam, 2014)
    Customer satisfaction and customer loyalty are very popular in recent researches. The popularity of these researches emphasizes the importance of customers in the company success. The customer loyalty is also the company’s ...
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    Analysis of customer loyalty toward Trung Nguyen coffee shops at Ho Chi Minh city 

    Hung, Nguyen Van (International University HCMC, Vietnam, 2014)
    This research analysis customer loyalty who are customer of Trung Nguyen coffee in Ho Chi Minh city. Moreover, this research examines the impact of the four independent variables are price , quality service , customer ...
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    An analysis of brand loyalty and satisfaction in banking service : The case of retail banks in Ho Chi Minh city 

    Cuong, Nguyen Huy (International University HCMC, Vietnam, 2014)
    The purpose of this research identifies the influenced determinants to the capital structure of listed food companies on Ho Chi Minh Stock Exchange. Information of 35 listed enterprises over the period of 5 years (from ...
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    Analyzing factors that affect Customer loyalty - the case of Vietinbank branch 4 

    Vương Thế, Bảo (International University HCMC, Vietnam, 2013)
    Vietnam's economy is more and more developing which gives the companies great chances for gaining the successes. Moreover, customer loyalty is a key success of every companies which helps them to build a strong ...
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    Analysis of marketing activities for Saigon telecom service company (STS.CO) 

    Dung, Nguyen Viet (International University HCMC, Vietnam, 2011)
    Analysis of marketing activities for Saigon telecom service company (STS.CO)
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    An analysis of Vietnam's coffee export 2001-2010: Performance forecast and comparative advantage 

    Khanh, Nguyen Thi Boi (International University HCMC, Vietnam, 2012)
    This thesis sought to overview the coffee industry in the world and analyzes the coffee export of Vietnam. The main objective of this study was to analyze the current performance of Vietnam’s coffee exports ...
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    An assessment and analysis of customer satisfaction with service delivery of mobile telecommunication networks : A case study of Ho Chi Minh City 

    Loc, Pham Van (International University HCMC, Vietnam, 2014)
    This research measures the effects of mobile telecommunication networks users ‟s customer satisfaction in Ho Chi Minh city. Moreover, this research examines the impact of the seven independent variables are tangible ...
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    Analysis of factors affecting consumers adoption on mobile banking services in Ho Chi Minh city 

    Phung, Doan Thi Kim (2014)
    This research is conducted in order to develop a model measuring consumer adoption on Mobile banking services in Ho Chi Minh City, and some recommendations to expand the market of it. The research was conducted from February ...
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    The analysis of impacts of service quality on customer satisfaction and customer loyalty : The case of Galaxy cinemas 

    Ha, Nguyen Phan Nhat (International University HCMC, Vietnam, 2014)
    Presently, demands of young people for entertaining have increased and the higher their requirements, the higher companies should develop their service quality. Therefore, there is necessity to conduct researches on service ...
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    The Antecedents of customer satisfaction toward CGV cinema service - A study among Vietnamese consumers 

    Do Thai Quoc, Dung (International University - HCMC, 2016)
    Vietnam is becoming one of the most fast-growing markets in the field of cinema. The foreign cinema service providers joined and dominant Vietnamese domestic cinema providers. However, when the demand of watching movies ...
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    AuthorChuyen, Nguyen Phan Hong (2)Thao, Pham Phuong (2)An, Nguyen Tran Khanh (1)Anh, Dao Thi Ngoc (1)Anh, Dinh Thi Tram (1)Anh, Nguyen Thi Van (1)Bui Nguyen Chi, Lan (1)Chau, Trinh Ho Quynh (1)Chi, Tran Phuong Thao (1)Chinh, Tran Do Phuong (1)... View MoreSubject
    Management -- Marketing (192)
    ... View MoreDate Issued2014 (84)2016 (40)2011 (26)2013 (23)2012 (11)2015 (7)2020 (1)Has File(s)Yes (192)
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    Email: LibQuest@hcmiu.edu.vn

    Ward 6, Linh Trung, Thu Duc, HCMC