Customer satisfaction and customer loyalty are very popular in recent researches. The popularity of these researches emphasizes the importance of customers in the company success. The customer loyalty is also the company’s ...

This research analysis customer loyalty who are customer of Trung Nguyen coffee in Ho Chi Minh city. Moreover, this research examines the impact of the four independent variables are price , quality service , customer ...

The purpose of this research identifies the influenced determinants to the capital structure of listed food companies on Ho Chi Minh Stock Exchange. Information of 35 listed enterprises over the period of 5 years (from ...

Vietnam's economy is more and more developing which gives the companies great chances for gaining the successes. Moreover, customer loyalty is a key success of every companies which helps them to build a strong ...

Analysis of marketing activities for Saigon telecom service company (STS.CO)

This thesis sought to overview the coffee industry in the world and analyzes the coffee export of Vietnam. The main objective of this study was to analyze the current performance of Vietnam’s coffee exports ...

This research measures the effects of mobile telecommunication networks users ‟s customer satisfaction in Ho Chi Minh city. Moreover, this research examines the impact of the seven independent variables are tangible ...

This research is conducted in order to develop a model measuring consumer adoption on Mobile banking services in Ho Chi Minh City, and some recommendations to expand the market of it. The research was conducted from February ...

Presently, demands of young people for entertaining have increased and the higher their requirements, the higher companies should develop their service quality. Therefore, there is necessity to conduct researches on service ...

Vietnam is becoming one of the most fast-growing markets in the field of cinema. The foreign cinema service providers joined and dominant Vietnamese domestic cinema providers. However, when the demand of watching movies ...