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The analysis of antecedents of customer loyalty of mobifone mobile telecommunication provider
(International University - HCMC, 2015)
This research empirically examines the effect of determinants of Customer Loyalty in the mobile telecommunication service industry, the case of MOBIFONE operator. The findings obtained show that Corporate Image has the ...
The antecedents of intention to share a content on facebook : A study case among Vietnamese students
(International University - HCMC, 2015)
An assessment on students' behavior of using condoms and some social marketing solutions for their ues promotion - Case study of students in Ho Chi Minh university
(International University - HCMC, 2015)
Due to the increase incidents of premarital sex and the lack of reproductive health services, college students are at high risk of STD infections and abortion in Vietnam. This study was designed to examine the predictors ...
Analyze the factors which influence on the clothing online purchasing intention of buyers on the social network based online store in Ho Chi Minh city, Vietnam - The case of facebook
(HCMC - International University, 2015)
This research is conducted in order to identify and assess the important level of
factors that influence customer intention on purchasing clothing from Facebook based
store in Ho Chi Minh City. Besides, this study also ...
The effect of property service quality on tennant satisfaction in office building - A case study in Bao Viet financial centre
(HCMC - International University, 2015)
The study is focused to find what the key success factors affecting the
satisfaction towards office buildings in Ho Chi Minh City. There are a number of
modern buildings built quietly fast in last few years. The survey ...
Do young male and female consumers perceive celebrity endorsement differently? - A study in Vietnam beverage sector
(HCMC - International University, 2015)
Critical factors influencing e-learner satisfaction - A case of Ho Chi Minh City, Vietnam
(International University - HCMC, 2016)
Developed from distance learning, e-learning can be described as providing learning process for those who face with distance barrier. At the beginning of 21st century, e-learning has visions in bring learning community and ...
An exploratory study about online hotel booking behavior through online travel agencies - A case of the millennials in Ho Chi Minh city
(HCMC - International University, 2015)
Nowadays, despite the vast development of Internet along with tourism, not
many Vietnamese people used online travel agencies to book for hotel rooms. In this
growing market of e-commerce, the Millennials are believed to ...
Factors affecting consumer's purchasing intention toward sunscreen products - A study in Ho Chi Minh city
(HCMC - International University, 2015)
This research investigates the factors that affecting consumer’s purchasing intention
toward sunscreen products. The results show that Subjective Norms, Health
Consciousness, Perceived Behavior Control and Attitude have a ...
Factors affecting customer loyalty toward Trung Nguyen coffee in Viet Nam
(HCMC - International University, 2015)
In response to entrance of many new players in FMCG (Fast Moving Consumer
Good) sector,Trung Nguyen Coffee – market leader – is increasingly resorting to loyal
customers to retain its market share. Despite this, loyalty ...