Vietnam hotel industry has promising opportunity to growth, but it also witnesses fierce competitive environment. Hotel industry has changed rapidly due to information technology, travelers are using Internet as a tool to ...

The problem with Vietnam‘s tourism industry is that visitors no longer interest in coming back after the first visit. This research aimed to measure key factors affecting perceived service quality of international tourists' ...

This research aims to analyzing the factors influencing young people’s choice on travel agency for outbound tour in Ho Chi Minh City. Both qualitative and quantitative methods were used with statistical techniques applied ...

Ever more consumers read and share travel-related content online which has been created and posted by their peers rather than by travel service providers. Understanding who these consumers are, how they determine whether ...

Street food is part of Vietnamese cuisine, which is a major tourist attraction in Ho Chi Minh City (HCMC), Vietnam. The aim of this research is to describe the behavioural intention of international tourists towards ...

It is undeniable that everyone loves to travel. In the past, travel was limited as there were just a few options. However, travel is an ongoing trend as of now. The world has been driven towards technology, a digital world. ...

The aim of this research is investigate the relationship of online communications through social media platform including online communities, online advertising, E WOM to purchase intention in Ho Chi Minh City. The ...

The increasing number of tourism destination worldwide in recent years has created a highly competitive market and led to a lower profit margin for Vung Tau beach. Thus, understanding different attributes and how to maximize ...

This research was conducted in order to figure out Vietnamese’s intention to choose Couchsurfing – a new form of tourism which is quite a new definition in Vietnamese entertainment industry.

Customers are the ones who decide the success or failure of a business. For this reason, understanding customers’ demands and expectations is a very important task of any business. Thus, customer involvement in the product ...