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Customers' buy-GRID model and its implications for promotional mix case of Minh Phuc manufacturing and trading joint stock company
(International University Ho Chi Minh City, Vietnam, 2010)
This thesis deals with the buying process of customers in Minh Phuc manufacturing and trading joint stock company. I classified customers into three distinct buying situations – new task, modified ...
Customers' buy-GRID model and its implications for promotional mix case of Minh Phuc manufacturing and trading joint stock company
(International University Ho Chi Minh City, Vietnam, 2010)
This thesis deals with the buying process of customers in Minh Phuc manufacturing and trading joint stock company. I classified customers into three distinct buying situations – new task, modified ...