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Analysis of factors affecting customer attitude towards in-stream advertisements
(HCMC - International University, 2015)
The main aim of this study is to examine the factors affecting customers attitude towards instream advertising. The in-stream ad is quite a new definition with many people. Although they
meet them frequently (at each time ...
The analysis of antecedents of customer loyalty of mobifone mobile telecommunication provider
(International University - HCMC, 2015)
This research empirically examines the effect of determinants of Customer Loyalty in the mobile telecommunication service industry, the case of MOBIFONE operator. The findings obtained show that Corporate Image has the ...
Business analysis and evaluation: The case of Dat Xanh joint stock company (DXG)
(HCMC - International University, 2015)
Applying Fama-French five-factor model on stocks of manufacturing sector on Ho Chi Minh Stock Enchange
(International University - HCMC, 2015)
One of the main goals of investors is maximizing their securities’ possible returns, so
choosing a good model to find the relationship between risk factors and expected return is
very necessary and important. Since 1952, ...
Antecedents of the level of impulse buying - A study among Vietnamese consumers
(HCMC - International University, 2015)
Impulse buying is a major research concern among researchers due to its
pervasive aspects of consumer behavior as well as its mystery in the marketing world. As
counted, impulse buying has a long story of being taken into ...
The antecedents of intention to share a content on facebook : A study case among Vietnamese students
(International University - HCMC, 2015)
Business analysis and valuation: A case of Da Nang rubber joint stock company (DRC - HOSE)
(HCMC - International University, 2015)
Business Analysis and Valuation is a procedure to calculate the intrinsic value
of company's stock in order to decide whether one should invest or not. This thesis
serves as a case study about how to apply that procedure ...
Board characteristics and firm performance
(HCMC - International University, 2015)
Board characteristics is an important aspect of corporate profitability that managers of every
firm must understand in order to maximize firm’s value. To clarify this, I have conducted on
my own a study investigating the ...
Analyze factors influence to customer opening credit card
(HCMC - International University, 2015)
The purpose of this research is to present an exploratory insight into the non-users of credit
cards. The aim is to identify the different factors that influence to customer’s adoption and usage
among the Ho Chi Minh City ...
An assessment on students' behavior of using condoms and some social marketing solutions for their ues promotion - Case study of students in Ho Chi Minh university
(International University - HCMC, 2015)
Due to the increase incidents of premarital sex and the lack of reproductive health services, college students are at high risk of STD infections and abortion in Vietnam. This study was designed to examine the predictors ...