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Exploring factors affecting young people' choice on travel agency for outbound tour case study in Ho Chi Minh City
(HCMC - International University, 2015)
This research aims to analyzing the factors influencing young people’s choice
on travel agency for outbound tour in Ho Chi Minh City. Both qualitative and
quantitative methods were used with statistical techniques applied ...
The influence of social media marketing on purchase intention of Vietnamese travellers in tourism industry in Ho Chi Minh city
(HCMC - International University, 2015)
The aim of this research is investigate the relationship of online communications through
social media platform including online communities, online advertising, E WOM to
purchase intention in Ho Chi Minh City. The ...
Factors affecting tourists' return intention towards Mekong Delta - A mediation analysis of tourist satisfaction
(HCMC - International University, 2015)
This research was conducted to identify the relationship between the
tourists’ satisfaction and their return intention towards Mekong delta. Besides that,
this study also examines the influence of the key factors (natural ...
The formation of destination image and future behavioral intentions - An integrated approach to domestic visitors in Ba Ria - Vung Tau of Vietnam
(HCMC - International University, 2015)
It is well accepted that the concept of destination image is crucial to tourism
management and destination promotion. Though, it has just emerged as an interesting
subject for research during the last three decades, which ...
The impact of viral marketing on customers' traveling decision - A case of study of traveling to Thailand in HCM city
(International University - HCMC, 2015)
Currently, the number of Internet users is increasing exponentially every second. The traditional advertising must renew its model because it is no longer sufficient to build brand awareness and lead to purchase decision ...