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Now showing items 11-20 of 222
Application of supplier selection criteria in online retail company: the case of lazada vietnam limited company
(International University HCMC, Vietnam, 2013)
Vendor selection is an important process in which people have to evaluate, identify and compare to choose the best supplier among thousands. This process, however, takes a great amount of budget of ...
Applying several market timing models using moving average in to the case of Vnindex and VNGOGD99 ; and testing for their effectiveness
(International University HCMC, Vietnam, 2011)
The purpose of this thesis paper is to assess the effectiveness of market timing models using moving average by applying them into the cases of a stock market’s index and a gold market’s index in Vietnam and ...
Customer loyalty and its antecedents in fitness centres
(International University HCMC, Vietnam, 2014)
The purpose of this paper is to develop and empirically test the antecedents of
customer loyalty in fitness club context.
A conceptual framework was developed based on previous studies
investigating the relationship among ...
Customer experience and customer loyalty towards tourist companies in HCMC
(International University HCMC, Vietnam, 2013)
This study is conducted to identify the customer experience and customer loyalty towards tourist companies in HCMC. Besides that, it also illustrates the relationship between customer experience and customer ...
Central kitchen - A successful element for Vietnamese franchisors in quality control (Case study : Pho24)
(International University Ho Chi Minh City, Vietnam, 2011)
In Vietnam, franchising is not a new concept and an entrepreneur to create a franchising chain to allow a business to expand with limited capital, risk, and equity investment. Despite of the growth ...
Factors affecting purchase intention of coffee shop in HCM city - A case of studio coffee shop
(International University - HCMC, 2016)
This study is conducted to reach the objectives that identifying factors influencing the purchase intention of coffee shop - a case of Studio coffee shop in Ho Chi Minh City as well as identifyng the most important factors ...
Developing a promotion strategy for plusssz products, the case of tradewind Asia company
(International University HCMC, Vietnam, 2011)
At the end of August 2006, Plusssz continued to introduce to Vietnamese consumers a new product named Plusssz IQ. This is a high-quality product originating from Europe with many advanced features to help ...
Factors affecting customer loyalty : A case of AEON mall Vietnam
(International University HCMC, Vietnam, 2014)
ccording to the agreement that Vietnam government signed when joining to WTO,
Vietnam's retail market will be fully open by 2015. That means retail enterprises with
100% foreign capital can open their business in Vietnam. ...
Factors affecting customers intention toward cosmetic online purchase - A study of Vietnamese consumers
(HCMC - International University, 2015)
Online shopping as the development of Internet not merely quickly takes it role
to the success of several online vendors but also gives customers a new shopping habit
which allows customers a more convenient way to search ...
Factors affecting consumers' purchase intention towards safe vegetable in supermarkets in Ho Chi Minh City
(International University - HCMC, 2016)