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Now showing items 21-30 of 63
Determinants of customer satisfaction in retail industry : A study of coopmart
(International University HCMC, Vietnam, 2009)
This study is about finding factors that influence customer satisfaction over CoopMart (CoopMart Pham Van Hai as an illustration). The regression model will be drawn to define what factors that have most influence customer ...
Gender diffrences in leadership style : In service sector in Hochiminh city
(International University - HCMC, 2009)
The results showed that there exist the differences between male and female managers in leadership styles. It is by no means an exhaustive study, but merely points out there are really no good explanations as to why women ...
Assessment of the impact of online marketing strategy : A case of Huva steel building
(International University HCMC, Vietnam, 2009)
People may be more familiar with consumer marketing; after all, he is a
consumer. Business marketing, however, is needed more studying and researching than
taking from self experiences likes consumer one. And when ...
The formula for handling the product - related crisis to Vietnamese enterprise
(International University HCMC, Vietnam, 2009)
Key results will be structured from the beginning of crisis until it ended and campaigns to turn crisis into opportunity. In general, with findings, Johnsons’ baby case is a fairly successful crisis solution. Until now, ...
Evaluating the employees' satisfaction from the human resourse policies of GTEK JSC
(International University HCMC, Vietnam, 2009)
The research with the topic “EVELUATING THE EMPLOYEES’ SATISFACTION FROM THE HUMAN RESOURRCE POLICIES OF GTEK COMPANY” with the expectation that through human resource policies of typical small scale company operating in ...
Starting a business from scratch vs. buying a franchise which one is more optimum ? Case study : Xoi Bar versus Pho 24
(International University HCMC, Vietnam, 2009)
This study aims at objective to offer some suggestions to find an optimum solution for entrepreneurs when they choose and start their businesses: starting a business from scratch or buying a franchise, because there are ...
Visual merchandising : A case of Wellcome supermarket
(International University HCMC, Vietnam, 2009)
Visual Merchandising (VM) is a crucial aspect for retailers to win the
competition in today‟s market. However, most retailers in Vietnam have not yet recognized VM‟s importance and therefore don‟t have proper ...
Recruitment process and strategy : Case study trust bank
(International University HCMC, Vietnam, 2009)
This paper evaluates the performance of human resources department of
Trust bank by analyzing the current recruitment, selection and training activities. It
also analyzes the problems of recruitment process of the bank. ...
Proposing an effective management methodology for R & D projects: A case study for analyzing the project RISC SG - 8V1 ICDREC- IT PARK - VNU
(International University HCMC, Vietnam, 2009)
In the field of high technology, the critical factor to keeping competitive is
product innovation supported by a high level of commitment to research and
development (R&D). But R&D projects are considered as the cost ...
Organizational culture lessons from AAA Pharmaceutical limited company
(International University HCMC, Vietnam, 2009)
The purpose within this thesis is to gain more knowledge and understanding about
organizational culture - a competitive advantage in the labor market for every
organization, as well as its impact on the employees’ ...