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Determinants affecting consumer purchase intention on imported pharmaceutical products in Ho Chi Minh city
(International University - HCMC, 2017)
The goal of this research was to explore the motivation of consumers to buy foreign medical products instead of local ones. Number of determinants influence consumer purchase intention. The findings suggest that consumers ...
The effect of retailer service quality on store loyalty - A case of Lotte mart in Ho Chi Minh city, VietNam
(International University - HCMC, 2017)
The research aims to identify and evaluate the factors of service quality affecting on the store loyalty of LOTTE Mart. More specifically, it finds the answer for the question of whether the proposed retail service quality ...
Factors affecting customer satisfaction and repurchase intention - A study of low cost carriers in Vietnam
(International University - HCMC, 2018)
Low cost airline in Vietnam has been seeing tremendous growth during the past ten years. As the business model iis suitable for the majority of Vietnam population, low cost carriers are gradually attracting more and more ...
Luxury fashion consumption in Ho Chi Minh city, Vietnam - Antecedents of consumers' attitude and purchase intention
(International University - HCMC, 2018)
On the heels of rapid economic development and urbanization in Vietnam, luxury fashion market has various opportunities to grow and expand. In recent years, many global luxury brands have emerged in Vietnamese market. With ...
Craft-beer restaurants in Vietnam understanding consumer returning decision
(International University - HCMC, 2018)
This research is aimed to explore and investigate the point of view of Vietnamese craft beer consumers about what would attract them to visit and return to a craft beer outlet. In a growing consumer market with high demand, ...
Factors affecting visitors' satisfaction in Danang international firework festival
(International University - HCMC, 2018)
The Danang International Firework festival has brought countless benefits to
Danang as well as Danang tourism industry. Thanks to innovation in not only program
content but also marketing method, the number of visitors ...
The impact of customer experience towards customer satisfaction and customer loyalty - The case of Starbucks in Ho Chi Minh city
(International University - HCMC, 2018)
This study’s objective is to understand the influence of customer experience on customer satisfaction and loyalty, therefore, this study aims to analyze how the factors of customer experience at Starbucks impact customer ...
Omni-Chanel shopper analysis effect of mobile search, belief structure, and salesperson input on shopper purchase intention in retailing market
(International University - HCMC, 2018)
It is undeniable that shoppers these days are more empowered, demanding, interactive, collaborative, and diverse which all thanks to the globalization and internet of thing development. Therefore, retailing market is in ...
Behavioral intention in revistiting hospital under the effect of expertise, reputation and service quality
(International University - HCMC, 2018)
The well-noted extensive solution for strengthening the hospital’s obstacles from various
perspectives are seeking in Vietnam context. Considering the foothold of medical industry
formulated by government, the medical ...
The relationships among self-congruity, celebrity endorser's credibility and purchase intention in Ho Chi Minh e-commerce industry
(International University - HCMC, 2018)
The purpose of this study is to examine the relationships among celebrity endorsers’ source credibility, self-congruity concept and consumer purchase intention in the Vietnam electronic commerce context. This research ...