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Factors influence intention of ordering food via website - An empirical research of undergraduates in HCMC
(HCMC - International University, 2015)
Online food ordering service is a form of E-commerce, which first appeared in
Vietnam in 2011. However, although E-commerce is fast growing with a lot of people
shop online for products such as books, cosmetics, clothes, ...
The interactivity perception and online newspaper preference - The case of internet users in Ho Chi Minh city
(HCMC - International University, 2015)
Since a long time ago, newspaper has been an indispensable part in our spiritual life.
After that, the Internet came out, has changed how the information is delivered to
readers by the interactivity in online newspaper. ...
Factor influencing consumer attitude toward organic products (field of organic food in HCMC)
(HCMC - International University, 2015)
Factors affecting customers' satisfaction and customers' loyalty towards Uber taxi service in Ho Chi Minh City
(HCMC - International University, 2015)
This thesis is conducted to measures the factors affecting customers’ satisfaction
and customers’ loyalty of Uber taxi service in HCMC. The main purpose of this study is
to check if customers are satisfied and loyal to ...
The effects of customer service on customer satisfaction - A case of HCM California Fitness and Yoga centers
(International University - HCMC, 2016)
Customer service and customer satisfaction have been discussed widely over
years and they are also the marketing goals of many companies. California Fitness
and Yoga Centers are one among companies that expect to exceeds ...
Customer satisfaction and brand loyalty - Case of the airline VietJet air (VJA)
(HCMC - International University, 2015)
To be able to survive in the highly competitive market, it is significant for any airlines to secure
loyalty of customers towards their brands. To every airline, customers are people who hold the
key to drive that airline ...
Discovering the relationships among brand experience, brand personality, service personal values and customer loyalty - A study of Vietnam luxury hotel market
(HCMC - International University, 2015)
This study tries to explore the relationships among these concepts – brand
experience, brand personality, service personal value and customer loyalty in Vietnam
luxury hotel market. Based on both two qualitative and ...
Factors influencing customer's purchase intention in buying online flight ticket in Ho Chi Minh city
(International University - HCMC, 2016)
Date: January, 2016
Course: Thesis
Author: Tran Minh Nam – BABAIU11200
Advisor: PhD. Ho Thi Bich Van
Title: Factors influcencing customer’s purchase intention in buying online flight
ticket in Ho Chi Minh City
Introduction: ...
Factors influencing dining experience on customer satisfaction, return intention and word-of-mouth at a fast food chain in Ho Chi Minh City - A case of Texas chicken
(International University - HCMC, 2016)
This research studies to find out factors influencing dining experience on customer satisfaction, return intention and word-of-mouth endorsement at Texas Chicken - a fast food chain in Vietnamese market. The food and ...
Factors influencing on customer loyalty in hotel industry - The case of luxury hotels in HCM city
(International University - HCMC, 2016)
Now, the hotel industry has many opportunities to develop strongly in Vietnam. However, the fast development also goes hand in hand with more competition. This tendency requires Vietnamese hotel managers to find the way ...