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Now showing items 81-88 of 88
Choice factors and information sources when selecting a university - A demographic analysis
(International University - HCMC, 2021)
Purpose: The university administrators and experts would be beneficial in planning customized ideas and accessing to informative sources due to the breadth and depth of knowledge in prospective student’ factors of choice. ...
Factors affect the satisfaction, loyalty, and word of mouth behaviors of university students Ho Chi Minh city
(International University - HCMC, 2019)
This study aims to study the factors that impact on satisfaction, loyalty, and word of mouth behaviors of university student in Ho Chi Minh city. It could be observed from the study that image, expectations, perceived ...
Factors influencing men's purchase intention for skin products - A case study in Ho Chi Minh city, Vietnam
(International University - HCMC, 2020)
This study assesses the influences of the skin's concerns, self-image, celebrity endorsement, social expectations, subjective norms who have used men skincare products in Ho Chi Minh City, Vietnam to male customer's ...
The impact of guerrilla marketing on generation Z'S brand awareness and purchase intention - The case of fintech company in Vietnam, Timo
(International University - HCMC, 2019)
Hallyu and the impact on Vietnamese young consumers' preferences for Korean restaurants
(International University - HCMC, 2019)
In recent decades, thanks to globalization, more and more countries open and exchange culture with each other, which makes Korean culture, especially the popular culture has opportunities to be wide-spread, thus leading ...
Factors affecting the generation Z green household purchase decision
(International University - HCMC, 2020)
As green trend has become quite popular among Vietnam citizens, there are a need for green household brands to develop green marketing and understands their customers purchase decision. This study is aimed to investigate ...
Factors affecting young Vietnamese consumers' purchase intention for luxury products
(International University - HCMC, 2019)
Luxury products is something that desirable and more than an ordinary and necessity. These things tend to make life more pleasant for the consumer. Over the past few years, brand consciousness among the Vietnamese society, ...
Analyzing visit intention involving electronic word of mouth, perceived risk, motivation and destination image - The case of millennials living in Ho Chi Minh city
(International University - HCMC, 2020)
This study aims to examine the impacts of electronic word-of-mouth, perceived
risk, motivation on destination image and visit intention of millennials living in Ho Chi
Minh City. A valid sample of 275 respondents were ...