| dc.description.abstract | This study aims to examine the impacts of electronic word-of-mouth, perceived
risk, motivation on destination image and visit intention of millennials living in Ho Chi
Minh City. A valid sample of 275 respondents were collected via deploying convenient
and snowball sampling method and then analyzed by PLS-SEM to examine the proposed
hypotheses. The results show that electronic word-of-mouth and motivation were found to
positively impact destination image and visit intention while perceived risk was discovered
to have negative influence on these two factors. Besides, the mediation role of destination
image between three factors including electronic word of mouth, perceived risk, motivation
and visit intention is also confirmed. Academically, this study provides a new combination
of main factors influencing travel intention including perceived risk, which is rarely
discussed in travel intention. Practically, tourism industry and agencies can utilize this
research result as a reliable source to design their firms’ implementation.
Keywords
Electronic word-of-mouth (EWOM), perceived risk, motivation, destination image, visit
intention, Partial Least Square. | en_US |
