Show simple item record

dc.contributor.advisorTri, Le Dinh Minh
dc.contributor.authorMy, Nguyen Ngoc Ha
dc.date.accessioned2022-04-27T07:22:51Z
dc.date.available2022-04-27T07:22:51Z
dc.date.issued2020
dc.identifier.other022005530
dc.identifier.urihttp://keep.hcmiu.edu.vn:8080/handle/123456789/4151
dc.description.abstractEmployee recruitment is critical to organizations because of the competition in the labor market and the lack of well-educated workforce. Therefore, human resource departments are interested in attracting the students and fresh graduates from top universities. Research into the field of recruitment has provided evidence of Word-of- Mouth (WOM) influencing organizations' attractiveness. This present study, employing the Elaboration Likelihood Model (ELM), aims to analyze and explore the impact of WOM on organizational attraction. Data is collected from respondents who are currently university students and fresh graduates in Ho Chi Minh city. We carried out an online survey and obtained 314 valid responses. Validation of direct hypotheses was conducted using the Structural equation modelling (SEM) in AMOS and moderating effects were carried out using two techniques which are PROCESS macro in SPSS and Multigroup analysis in SEM using AMOS. The study includes message quality of the WOM message, source expertise, tie strength and prior job search experience of the applicants as examining variables. Findings suggest that message quality and source expertise are significant determinants of WOM’s effects, while tie strength and prior job search experience are important moderators which play critical roles in applicants’ information-processing. By emphasizing the importance of Word-of-Mouth information for job seekers, these findings are valuable to organizations at the recruitment stage, through the understanding of WOM adoption process. In addition, such results are relevant for career advisors that working with students at universities and fresh graduates to understand the way they evaluate and make choices about job pursuits. Keywords organizational attraction, job recruitment, job search experience, tie strength, source expertise, message quality, university studentsen_US
dc.language.isoen_USen_US
dc.publisherInternational University - HCMCen_US
dc.subjectManagement -- Marketingen_US
dc.titleWord-of-mouth and organizational attractiveness on university students and fresh graduatesen_US
dc.typeThesisen_US


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record