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dc.contributor.authorDung, Vu Thi Hanh
dc.date.accessioned2013-09-18T08:13:04Z
dc.date.accessioned2018-06-07T01:59:15Z
dc.date.available2013-09-18T08:13:04Z
dc.date.available2018-06-07T01:59:15Z
dc.date.issued2011
dc.identifier.urihttp://10.8.20.7:8080/xmlui/handle/123456789/487
dc.description.abstractThis research is conducted in order to identify and assess the important level of factors that influence customer intention on purchasing electronic air ticket in Ho Chi Minh city. Besides, this study also compares the difference on purchasing intention toward e-ticket among different demographic groups of age, income, educational level, occupation, working unit, Internet access time and online shopping experience. The research has been conducted from September, 2011 to December, 2011 in Ho Chi Minh city. The reviewing of literature, related theories and former researches proposes different model of customer behavioral intention. However, the Technology Acceptance Model (TAM), Theory of Resoned Action (TRA) and Theory of Planned Behavior (TPB) are three models which are applied in this research. The proposed research model include five factors, named “Perceived usefulness”, “Perceived ease of use”, “Security and Privacy”, “Perceived behavioral control” and “Subjective norms”. After the preliminary deep interviews with ten airline passengers, the scale is adjusted to be suit with the context of e-ticket system in Vietnam and applied into questionnaire design and data collection stage. The answers from 165 respondents were analyzed by SPSS software and the final results come up with four components that have positive relationship with customer purchasing intention toward e-ticket in Ho Chi Minh city. There are “System utilities”, “Perceived ease of use”, “Security and Privacy” and “Perceived behavioral control”. “System utilities” had the strongest impact to purchasing intention, followed by “Perceived ease of use”, “Perceived behavioral control” and “Security and Privacy”. The study also explored the component “Subjective norms” does not affect the intention to buy e-ticket of passengers. The research result also found out there are differences in e-ticket purchasing intention among different demograpic groups.en_US
dc.description.sponsorshipPhD. Hoang Thi Phuong Thaoen_US
dc.language.isoenen_US
dc.publisherInternational University HCMC, Vietnamen_US
dc.relation.ispartofseries;022000875
dc.subjectCustomer -- Relationshipen_US
dc.titleAnalysis of factors influencing customer intention on purchasing electronic air ticket (E-ticket) in Ho Chi Minh cityen_US
dc.typeThesisen_US


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