Browsing by Author "Anh, Truong Hoang"
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How social media engagement affects TV channel loyalty among Ho Chi Minh city audiences - Mediating roles of social presence and channel loyalty
Anh, Truong Hoang (International University - HCMC, 2018)In light of the digital era development, there have been a number of researches about the effects of social media engagement on a brand loyalty. Undoubtedly, every brand faces the same opportunities and threats within ...