Browsing by Author "Bang, Phan Uyen"
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Consumer attitude towards philanthropy (corporate social responsibility): A case of metro cash & carry in Ho Chi Minh city
Bang, Phan Uyen (International University HCMC, Vietnam, 2012)This research in conducted to find customer‟s attitude towards Philanthropic activities of Metro Cash&Carry. Besides, researcher was interested in exploring customer‟s opinion about Corporate Social Responsibility ...