Browsing by Author "Chau, Nguyen Ngoc Bang"
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Product placement: A study of audience's attitude in the context of vietnamese TV dramas
Chau, Nguyen Ngoc Bang (International University HCMC, Vietnam, 2012)Product placement is a form of advertising has been used in Vietnam for recent years especially in TV dramas. The purpose of this study is to determine the attitude of audience to Vietnamese TV dramas. The attitude is ...