Browsing by Author "Giang, Huynh Huy"
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Factors affecting brand loyalty among young peoplein their choice of sport shoes brands in Ho Chi Minh city
Giang, Huynh Huy (International University HCMC, Vietnam, 2014)This study was conducted to identify factors influencing brand loyalty among young people in their choice of sports shoes brands in Ho Chi Minh City. Based on varieties of previous researches, the model of this study has ...