Browsing by Author "Ha, Bui Nguyen Xuan"
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Visual merchandising : A case of Wellcome supermarket
Ha, Bui Nguyen Xuan (International University HCMC, Vietnam, 2009)Visual Merchandising (VM) is a crucial aspect for retailers to win the competition in today‟s market. However, most retailers in Vietnam have not yet recognized VM‟s importance and therefore don‟t have proper ...