Browsing by Author "Ha, Dinh Thi Hong"
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Zara and H&M pricing strategy in South east Asia - Vietnam vs Thailand market
Ha, Dinh Thi Hong (International University - HCMC, 2018)There are more and more international brands come and choose Vietnam at an ideal destination to widen the business in recent years, especially in the apparel industry. With the significant increase in the number of new ...